Since 2021, Sanjana has been creating and driving new strategies to improve product adoption and launch new products, features here at Dealfront. She is focused on delivering product-related content that speaks the customers’ language, and has been involved in the creation of product videos, webinars, competitor intel, and much more! Working closely with product and senior leadership teams, she is passionate about developing and refining product messaging.

When she’s not busy with product marketing, you can find her on her YouTube channel, “All About B2B Marketing”. You can also find her on LinkedIn where she talks about B2B SaaS and Product Marketing.