Best Sales Prospecting Tools for Boosting Your B2B Sales in 2026

Sales prospecting involves researching potential buyers, qualifying them based on fit and intent, and reaching out with targeted messaging, but doing this manually is slow and inconsistent. Tools like Dealfront streamline every step by surfacing accurate contacts, revealing buying signals, and automating outreach. This helps sales teams move faster, focus on high-quality leads, and spend less time on admin. With that in mind, here are the best sales prospecting tools to support your process in 2026.

Top 20 Sales Prospecting Tools in 2026

Before diving into the list, once you check out the tools below, make sure to also review how to choose a sales prospecting tool and how to integrate it with your sales process so you can implement your favorites effectively.

1) Dealfront

The best sales prospecting tool for 2026 is Dealfront. Formed in 2023 via a merger between Finnish Sales Intelligence platform Leadfeeder and German marketing data platform Echobot, Dealfront now serves over 30,000 clients. It has the largest B2B database of truly compliant business information available.

The Sales Intelligence solution allows searching by over 100 different filters, including geographics, financials, trigger events, and keywords to enable precisely targeted prospecting. Dealfront also leverages a huge database combined with machine learning to help you uncover potential lead opportunities among visitors to your company website.

Key features:

• 5,000+ integrations including Salesforce, HubSpot, Slack, Google Ads

• Database of 56M+ companies

• Alerts for 30+ trigger events (financial updates, website changes)

Potential drawbacks: Works best for European data, although coverage is being expanded in the US, it may currently be less comprehensive than US-specific options.

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2) LinkedIn Sales Navigator

LinkedIn is well known for being a business-focused social network, so it’s not surprising that it leverages its native database to offer a sales prospecting tool. Known as LinkedIn Sales Navigator, it comes in three tiers: the Core Edition for individual sales reps, the Advanced Edition for sales teams, and the Advanced Plus Edition, which is the highest-tier enterprise option.

All tiers include lead and account recommendations and advanced filter searching. With the Advanced Edition, you also have access to features such as smart linking, which allows you to track how users engage with your content, as well as support from a dedicated LinkedIn team. But if you want direct CRM integration or data validation, you’ll need to sign up to the Advanced Plus option.

Key features:

• Access to 1B+ members, 310M active monthly

• Relationship Explorer for persona-based leads

• Alerts for job changes and content updates

Potential drawbacks: Lead recommendations can feel repetitive and pricing increases significantly between tiers.

3) ZoomInfo

ZoomInfo is a multifaceted business data platform that provides tools for different areas of business such as sales automation, digital advertising, and recruitment. Its B2B prospecting tool is called ZoomInfo Sales and features a database with direct numbers for contacts around the globe.

Its Engage platform allows you to set up Salesflows. These are multi-channel prospecting campaigns that include automated emails, calls, or social connections that are triggered by specific market signals you select according to your business goals.

Key features:

• Extensive global database with direct dials and verified emails

• Intent signals showing which companies are actively researching your category

• Automated workflows that push data into Salesforce, HubSpot, and Outreach

Potential drawbacks: Pricing can be high for smaller teams, and some data requires frequent verification depending on the market.

4) Apollo.io

The Apollo sales intelligence platform gives access to a database of companies that can be filtered by buyer intent, job postings, and headcount growth.

The Sales Engagement tool lets you make calls, connect on social networks, and send emails from within a single dashboard, as well as schedule meetings with prospects. There’s also the option to use AI-driven messaging and analytics to fine-tune the engagement process.

Key features:

• Database of 275M+ contacts

• Sequencing tools for email and LinkedIn outreach, with optional dialer functionality

• Chrome extension for instant data enrichment across the web

Potential drawbacks: Data accuracy can fluctuate across regions, and advanced features may require paid add-ons.

5) Lusha

Lusha’s sales intelligence database focuses on the US and Europe regions. It lists contacts by geography and includes details of their roles and seniority within their organizations.

There’s a free introductory version so you can try out the basic features. However, if you want to take advantage of features like search by funding data, you’ll need to sign up for either the paid Pro or Premium tiers, or negotiate a custom enterprise package.

Key features:

• Verified phone numbers and emails

• Chrome extension that surfaces data on LinkedIn and company websites

• GDPR-compliant data collection with strong privacy controls

Potential drawbacks: Coverage outside core markets can be uneven, and credits may run out quickly for high-volume prospecting.

6) Clearbit

Clearbit is a data enrichment and intent platform built to help B2B revenue teams understand and prioritise their ideal buyers. It identifies high-value website visitors in real time, enriches CRM records with firmographic and behavioural data, and helps teams personalise outreach at scale.

Beyond enrichment, Clearbit integrates with major GTM tools to trigger automated workflows based on buyer actions, from sending leads into nurture sequences to alerting reps when target accounts show intent. Its real-time infrastructure is particularly valuable for teams that rely on immediate qualification or dynamic, personalised experiences.

Key features:

• Real-time enrichment for CRM and marketing tools

• Reveal ID-to-Company for anonymous website visitors

• Strong integrations with HubSpot, Segment, and Marketo

Potential drawbacks: Pricing scales with usage and some capabilities require technical setup to get the most value.

7) Cognism

The Cognism database includes mobile numbers for contacts across the EMEA, NAM, and APAC regions. Its Prospector tool lets you build ideal-fit account and lead lists and integrate them with other business platforms such as your CRM.

For premium-tier subscribers, the Contact tool allows you to take advantage of what Cognism calls Diamond-verified data. In other words, the team at Cognism calls up the phone numbers to double-check they’re correct and active, so there’s less time wasted dialing outdated numbers. 

Key features:

• GDPR-first data collection

• Verified mobile numbers

• Intent data layered with firmographics and technographics

Potential drawbacks: Strong data coverage is in EMEA, but accuracy may vary in other global regions.

8) HubSpot Sales Hub

HubSpot Sales Hub is an all-in-one CRM designed to streamline prospecting, outreach, and pipeline management for growing sales teams. It centralises contact and account data so reps have a single source of truth for every interaction.

On top of core CRM capabilities, Sales Hub includes automation tools for email sequences, lead scoring, meeting scheduling, and task management. When paired with HubSpot’s Marketing Hub, it creates a fully connected revenue engine that supports deep insights and coordinated engagement across the entire funnel.

Key features:

• Built-in calling, email templates, and sequence automation

• Deal tracking and pipeline management

• Deep integration with HubSpot Marketing Hub

Potential drawbacks: Advanced automation and reporting require higher-tier plans, which may increase total cost.

9) Salesforce Sales Cloud

Salesforce Sales Cloud is an enterprise-level CRM built to manage accounts, leads, opportunities, and customer relationships at scale. It supports complex sales processes with structured workflows and comprehensive reporting.

Its advanced features (including AI-powered recommendations via Einstein, forecast management, and extensive customisation) make it suitable for teams with multilayered sales cycles. Plus, the AppExchange marketplace allows users to enhance Sales Cloud with thousands of prospecting, data, and outreach apps.

Key features:

• AI-powered insights via Einstein

• Customizable dashboards and forecasting

• AppExchange integrations for prospecting, data, and outreach tools

Potential drawbacks: Customisation and setup can be complex, often requiring technical expertise or admin support.

10) RocketReach

Rocketreach’s sales intelligence database gives users access to verified contacts to create custom lead generation lists using the List Generation tool. 

The platform allows you to match social accounts from sites including X and Facebook by uploading a list of Linkedln URLs, which can be useful for unifying contact profiles. You can also save database searches to look up previous queries without needing to re-enter the details.

Key features:

• Advanced filters to search by industry, revenue, employee count, and education

• Data enrichment API to help scale contact intelligence across systems

• AI-powered list-building function that lets you edit column type selections to optimise match rate

Potential drawbacks: Complicated pricing and important features like intent data are locked behind the highest-tier plan. Some users report that match rates can vary depending on industry and region.

11) Salesloft

Salesloft is a sales engagement platform designed to help SDR and AE teams standardise and scale their outreach. It provides multichannel cadencing tools, email tracking, call recording, and analytics to keep sequences consistent and measurable.

The platform also includes conversation intelligence, pipeline insights, and integrations with major CRMs so reps can work from a unified workflow. With its structured engagement process, Salesloft helps teams stay organised, improve messaging, and identify the highest-performing tactics.

Key features:

• Multichannel cadencing

• Conversation intelligence

• Pipeline visibility and analytics

Potential drawbacks: Can feel complex for new users, and some integrations work best only with certain CRMs.

12) UpLead

You can use a range of different filters to search through UpLead’s database of contacts. The data is drawn from around the world, so UpLead can be a good option for sales teams looking for global coverage rather than region-specific expertise.

UpLead places a focus on accuracy, and one of the ways it reinforces this is by verifying email addresses in real time when you click to access them. It then allows the user to choose to download only the email addresses that have passed the verification check, so you don’t waste credits accessing unusable information.

Key features:

• Search filter results update in real time.

• Technographics function allows you to create lists of companies using competitive or complementary technologies.

• Intent Data feature tracks consumption patterns to help you time engagements.

Potential drawbacks: Doesn’t offer as many sales tool integrations as some competitors and database is smaller than major competitors like Apollo or ZoomInfo.

13) Seamless.ai

Seamless takes a slightly different approach to sales prospecting than many of its competitors. Rather than drawing from a dedicated database, it provides real-time search engine functionality to pull data from the public web as and when a user searches for a contact.

Its Pitch Intelligence tool uses technographics to provide insights into what technologies and tools your potential contacts are already using, including details like what they use them for and how long they’ve used them. The aim is to give you a clearer picture of how best to approach prospects to increase the chance of closing a sale.

Key features:

• Heavy focus on CRM integration, with ready-to-go integrations available for popular CRM platforms.

• Chrome extension add-on available for ease of use.

• Search accuracy enhanced by topic filters.

Potential drawbacks: Real-time data retrieval models can sometimes lead to slower response times.

14) Instantly

Instantly is another platform that has global reach. However, it only provides email addresses, so if you’re looking for phone numbers, this isn’t the best choice.

As an email specialist, it provides a handy Email Warmup function. This automates the process of ramping up your email account’s outgoing volume step by step. The point of this is to ensure your emails are opened and replied to as often as possible, which in turn boosts your sender reputation. This increases the chances of your emails being delivered to inboxes rather than trapped by spam filters.

Key features:

• Campaign Builder tool allows users to deploy variables, sequences, and smart scheduling to maximize response rates.

• Inbox Rotation function automates sending emails from different email accounts for a single campaign.

• Bulk domain tester checks a user’s domain is optimized for cold emailing.

Potential drawbacks: The outreach and lead prospecting tools are priced separately rather than included in a single package.

15) LeadIQ

LeadIQ is a prospecting platform focused on simplifying contact capture and list building for sales teams. It enables reps to quickly find, verify, and save prospect information directly from LinkedIn and the web.

Its Chrome extension lets users capture leads with one click and sync them instantly to CRMs like Salesforce. LeadIQ also tracks job changes across a rep’s saved contacts, helping generate warm outreach opportunities based on timely, relevant triggers.

Key features:

• Capture contact data from LinkedIn with one click

• Sync prospect lists directly to Salesforce

• Track job changes for warm outreach opportunities

Potential drawbacks: Limited to contact capture (no intent data or deep intelligence), and pricing can feel high for what’s included.

16) Hunter.io

Hunter.io is a straightforward tool for finding and verifying professional email addresses, helping sales and marketing teams build accurate outreach lists. Users can search by domain to identify common email formats or run bulk queries to enrich prospect lists at scale.

Its built-in verification system checks deliverability before sending, reducing bounce rates and improving email performance. Hunter.io is especially useful for small teams or early-stage companies that need a lightweight, reliable way to validate contact information.

Key features:

• Domain search to find company-wide email formats

• Email verifier for deliverability checks

• Bulk list building and verification

Potential drawbacks: Email coverage is limited for some industries, and deliverability rates may vary depending on domain format.

17) 6sense

6sense positions itself as an AI-driven platform that focuses on optimizing your approach to what it calls the “Dark Funnel.” This term refers to the phenomenon of buyers doing sales research anonymously online and leaving a trail of data behind them.

The 6Sense sales intelligence platform collects information and generates buyer intent insights from a broad range of digital sources including social networks, product review sites, influencer blogs, and industry publications. You can use these to build contact lists and create prospecting workflows.

Key features:

• Database includes account-level insights and firmographic data, not typically direct contact lists.

• Enables search by intent keyword for more targeted prospecting.

• Predictive analytics help determine the best time to engage prospects.

Potential drawbacks: Complex user interface requires substantial training to use effectively.

18) Kaspr

If your focus is LinkedIn, Kaspr is an alternative option to LI’s native Sales Navigator tool. It sits as an extension that you open from inside any LI profile, list, group, or event page and lets you download all the available contact details.

You can manage and reach out to all your leads from the Kaspr dashboard. There’s also an ROI-tracking function that monitors connection request acceptance rates and provides information about how many phone numbers and emails Kaspr has delivered.

Key features:

• Bulk exporting function for easier organization of contact data.

• All pricing tiers come with unlimited B2B email credits.

• Free plan only allows access by up to 20 users.

Potential drawbacks: Lack of a native database makes Kaspr fully dependent on LinkedIn.

19) Bombora

Bombora is a leading provider of B2B intent data that helps revenue teams identify which businesses are actively researching relevant topics. Its Company Surge® data scores organisations based on content consumption patterns, revealing where demand is building.

By integrating directly with ABM, CRM, and advertising platforms, Bombora enables more timely and targeted outreach. Sales and marketing teams can use its topic-level insights to focus efforts on accounts showing the strongest buying signals and prioritise pipeline more effectively.

Key features:

• Company Surge® scoring based on content consumption

• Integrations with 100+ ABM and CRM tools

• Topic-level intent insights to guide outreach timing

Potential drawbacks: Requires integration with other tools to activate insights, and intent data can be costly for smaller teams.

20) Owler

While it doesn’t have the largest database, Owler’s focus on news and market insights can be helpful for fine-tuning your sales prospecting campaigns. It allows you to search for potential contacts by a range of aspects including location, revenue, employee headcount, and public/private company status.

The platform provides detailed company data including an overview of funding history and acquisitions. The Owler Pro tool also monitors news events and cross-references them to companies in its database, then categorizes them by event type.

Key features:

• Curated notification emails keep users up to date with market news.

• Competitor graph feature for identifying direct and indirect competitors.

• Chrome extension available for convenient searching.

Potential drawbacks: Primarily focused on research, so outreach automation options are limited.

Choosing a Sales Prospecting Tool

Sales prospecting tools vary widely in purpose and complexity. Key capabilities include:

• Identifying and qualifying prospects

• Finding accurate contact information

• Automating multi-channel outreach

Four main types:

• CRM systems These tools act as the central hub for all customer data, helping sales teams store interactions, track deals, forecast revenue, and streamline communication. Modern CRMs also incorporate AI to surface insights, recommend next steps, and automate repetitive admin work.

• Sales engagement platforms These platforms coordinate and automate outbound activity across channels like email, phone, and social, ensuring reps follow a consistent, scalable process. They provide analytics on message performance and engagement, helping teams optimise sequences and improve response rates.

• Sales intelligence tools These tools gather firmographic, technographic, contact, and intent data to help reps understand who to target, when to reach out, and what to say. They identify buying signals, provide verified contact details, and offer insights that improve targeting accuracy.

• Email outreach & automation tools Focused primarily on scalable communication, these platforms simplify the process of sending personalised emails at volume. They allow for sequencing, scheduling, A/B testing, and deliverability optimisation, enabling teams to balance efficiency with authenticity.

Common challenges:

Poor lead quality: Many sales teams face inconsistent or low-quality leads, which results in wasted prospecting time and reduced pipeline efficiency. Stronger data sources, enriched profiles, and better targeting tools are essential to ensure reps focus their energy on prospects who are genuinely a good fit.

Handling objections: Objections remain one of the most persistent hurdles in sales, especially when messaging isn’t tailored or timely. Teams need clearer value propositions, thoughtful follow-up, and structured outreach sequences to address concerns without overwhelming potential buyers.

Adapting to market shifts: Economic changes, competitive moves, and evolving buyer behaviour can disrupt even the strongest pipeline. Sales teams need tools that offer real-time insights, trend monitoring, and predictive guidance to help them adjust their approach quickly and stay aligned with shifting demand.

Maintaining momentum: Even when leads are good and messaging is strong, many reps struggle to maintain consistent activity levels. Automation, task management, and engagement tools can help reduce admin burden and keep outreach flowing steadily, ensuring healthy deal progression.

Integrating Sales Prospecting Tools into Your Sales Process

Successful integration isn’t just about adopting new technology, it’s about aligning each tool with the way your team already works so that every step of the prospecting process becomes smoother, faster, and more predictable.

Develop a structured prospecting workflow: start by mapping out your current prospecting process from end to end: how leads enter your ecosystem, how they’re scored or qualified, and how reps engage them. This clarity makes it easier to see where tools can automate tasks, eliminate bottlenecks, or provide insights that improve prioritisation. A well-defined workflow also ensures every rep follows the same steps, improving consistency and reducing guesswork.

Identify gaps in your current tech stack: evaluate your existing tools to understand what’s working, what’s underused, and where manual effort is still too high. For example, if reps spend excessive time researching contacts, you may need stronger intelligence or enrichment tools; if follow-up is inconsistent, an engagement platform might be the missing piece. Identifying these gaps ensures you’re not adding tools for the sake of it, but solving real operational problems.

Ensure tool compatibility with CRM, marketing, and communication systems: integration only works if your systems can talk to one another. Prioritise tools with native integrations to your CRM, email platform, and marketing automation system. This prevents data silos, reduces duplicate entry, and ensures insights flow automatically to the right place. When your stack works cohesively, reps gain a unified view of every prospect and can act quickly based on real-time information.

Train your team and reinforce best practices: even the best tools fail without proper adoption. Provide hands-on training, clear usage guidelines, and regular refreshers to make sure reps understand how each tool supports the wider workflow. Reinforce best practices with playbooks and templates so that reps fully embrace the technology rather than slipping back into old habits.

Measure impact and optimize continuously: once the tools are in place, monitor performance metrics such as response rates, activity volume, qualification speed, and pipeline creation. Use this data to refine workflows, adjust tool settings, or retrain the team where necessary. Remember, integration isn’t a one-time exercise, it’s an ongoing process of improvement.

Discover the best sales prospecting tools for your business 

Having the right tools is critical for a job well done, and prospecting in sales is no different. You’ll be more effective by focusing on practical outcomes and leveraging data-driven insights from Dealfront. Start turning more leads into qualified opportunities today by putting the right tools to work and streamlining your sales process.

Ready to see Dealfront in action? Book a demo or try it free to unlock smarter prospecting and accelerate your pipeline.

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