According to a recent Outreach Corp study, the most common number of different sales software solutions used by individual companies is three, with companies that use over six following closely behind.
Why are sales tech stacks continuing to grow? In the study, companies cited a range of benefits that were driven by a need to be more efficient and productive. Sales tools can give teams better insights, streamline prospecting and deal management, and help reps focus on creating and closing the pipeline.
Unfortunately, with so many different sales software tools on the market right now, finding the perfect one for your tech stack can feel overwhelming.
We’re here to help. In this guide, we’ve compiled a list of the 15 best tools for sales teams, including their top features as well as the pros and cons of using them. We’ll also discuss the different types of sales tools, their key benefits, what to look for when choosing a tool, and more.
What is sales software?
Sales software refers to any digital application that sales teams use to simplify and optimize their B2C or B2B sales process. Sales teams are spoilt for choice today, as there is a vast range of tools designed to streamline every area of the sales cycle.
From prospecting and lead qualification to customer relationship management and contract signing, teams can implement business sales software throughout the pipeline to help reach business goals.
Benefits of using sales software
Sales technologies are versatile and come with multifaceted business advantages. However, these benefits can often be summarized under three key umbrellas: efficiency, personalization, and revenue.
1) Improves sales efficiency and productivity
Identifying and qualifying leads, nurturing them to the point of conversion, and eventually closing the deal is a long and complex process without software.
Workflow inefficiencies, such as siloed sales and marketing data, disconnected apps, and tedious, time-consuming manual tasks, all result in a long sales cycle. According to HubSpot’s State of AI Report, sales reps spend over five hours a day completing manual, administrative tasks.
Softwares for sales teams remove many of these inefficiencies. For example:
Generative AI can quickly create tailored sales content and prospect outreach messages, saving sales reps 2.5 hours a day on average.
Sales reps can automate tasks like data entry, reporting, scheduling, and follow-ups. As a result, 95% of professionals spend less time on manual duties and more time on valuable, customer-facing activities.
Integrating tools lets you eliminate data silos and enable sales leads to move customers down the sales funnel faster.
All in all, the efficiency provided by AI and automation empowers professionals to concentrate on the more important, enjoyable, and creative aspects of their role. In Hubspot’s report, 85% of sales professionals said that it improved prospecting, 79% said it provided more time for selling, and 72% said it accelerated relationship-building.
2) Enhances personalization
Customers no longer want to do business with brands that treat them like a number. In fact, Salesforce data shows that 65% of consumers say they expect personalized experiences that adapt to their changing needs and preferences.
The bar is even higher for B2B customers, as Salesforce’s data showed that 86% of B2B clients are more likely to buy from a business that understands their unique needs and goals.
Sales tools elevate your sales reps’ ability to create personalized connections with customers. For example, you can:
Segment leads based on factors like industry, company size, and pain points to execute targeted outreach strategies.
Personalize communications via email, telephone, and live chat using intricate sales data.
Monitor how customers engage with your website to tailor product recommendations to their needs in real time.
And, this is just the tip of the iceberg. Through AI, data analysis, and automation, sales tools give you numerous opportunities to make sales experiences extra special for potential customers.
3) Improves sales revenue and ROI
At the end of the day, your main goal is to reach—and, ideally, exceed—revenue targets while simultaneously boosting ROI.
Sales tools are vital to achieving this. McKinsey found that companies utilizing AI and automation, which form the basis for many of these tools, raised revenue between 3% and 15% while sales ROI increased by 10% to 20%.
These tools give you access to comprehensive data to optimize your sales pipeline and strategies from the top to the bottom of your funnel.
For example, you can:
Generate more high-quality leads
Nurture prospects with personalized experiences
Automate manual tasks
Analyze and improve performance
Adapt strategies in response to real-time data
Types of sales software
To meet the unique needs of every step in your sales process, you’ll typically need to adopt different types of sales software into your tech stack.
Some focus on one area, while others encompass multiple areas. We’ve broken down sales software into different categories to give you a clearer idea of what tools you might need and how they work.
Sales CRM systems: Customer relationship management (CRM) systems centralize and store customer data, helping you track and personalize customer interactions across your sales pipeline. It’s a key tool for optimizing your sales funnel for conversion and loyalty.
Sales intelligence: Sales intelligence (SI) tools are typically B2B prospecting tools that compile and analyze prospect data to promote more accurate lead generation and lead scoring. In other words, they help sales teams identify which prospects they should connect with as well as when and how.
Sales automation: Designed to handle repetitive, time-consuming manual tasks, sales automations streamline sales workflows. These automations cover key tasks like email follow-ups, scheduling, lead scoring, automated messaging, and reporting.
Sales enablement: Sales enablement platforms encompass a variety of tools that aim to provide sellers with the knowledge, content, tools, and visibility they need to close deals.
Sales analytics: Sales analytics tools collect and analyze data from numerous sources. Often integrated into other types of sales software, such as CRMs and SI, they deliver actionable insights, pinpoint strengths and weaknesses in your sales strategies, and make predictions.
Sales productivity: Productivity tools make your sales cycle more efficient by streamlining specific workflows, such as document management, project management, and communication and collaboration. Many of the best sales tools are also productivity boosters.
15 best sales software platforms and products
What sales platforms and products does your business need? With so many on the market, it’s hard to know where to start. This is why we’ve compiled a list of the fifteen best sales software and tools, complete with features, advantages, and potential disadvantages.
So, let’s start with our pick for the best sales tool on the market. Yep, you guessed it—Dealfront.
This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorised, or sponsored by any trademark holder referenced herein.
1) Dealfront
Dealfront is a sales software with a go-to- market platform that incorporates a number of high-quality tools designed to fuel sales prospecting, engagement, and growth.
Our B2B sales intelligence tool is a sales prospecting powerhouse. Using our extensive database of 40m+ European companies and 100+ unique identifying filters—including firmographics, personas, financials, trigger events, and more—you can effortlessly uncover hidden customers and key decision-makers within your ideal customer profile ICP.
Combined with Dealfront’s web visitor identification tool, Leadfeeder, your sales teams can track and analyze the companies who have visited your website. Understanding user behavior and capturing buyer intent allows you to personalize your sales outreach and engagement strategies, ultimately driving more conversions.
Top features:
Comprehensive database of over 40m+ companies, 180+ contacts, and 30+ trigger events
100+ unique identifying filters to identify ICP and Total Addressable Market
Real-time trigger notifications
Comprehensive company profiles
Optimization, cleaning, and enrichment of company data
Benefits:
Powerful integration with CRMs as well as automation tools, collaboration software, and more
Leadfeeder by Dealfront offers a free 14-day trial so you can experience the ease of the website visitor identification tool for yourself
Custom packages are tailored to your needs so you don’t pay for features you won’t use
Truly GDPR compliant
Connect Browser Extension integrates with your CRM and provides deep insights directly from browser windows
2) LinkedIn Sales Navigator
LinkedIn Sales Navigator enhances your sales prospecting capabilities on the social networking platform, making it simpler to find, connect, and keep up with leads and customers.
The platform offers insights to help you prioritize connections and accounts with the most potential and helps you make successful introductions for professional relationships.
Top features:
Real-time alerts for key decision-makers
Advanced account filters and buyer intent signals
InMails for private messaging
Benefits:
Vast, ready-made database
CRM integration on the Advanced Plus plan
Personalized lead recommendations
Drawbacks: You only get a maximum of 50 InMails per day—nowhere near enough for larger sales teams. A number of the LinkedIn Sales Navigator tools are also only available for the Advanced and Advanced Plus plans, which can result in additional costs for sales teams.
3) Salesforce
Salesforce is one of the most world-renowned CRMs on the market, providing companies with a centralized, cloud-based hub for managing customer data.
Their offering also encompasses a range of sales tools to support and improve different parts of your sales funnels and strategies, such as sales automation, sales forecasting, and sales CPQ.
Top features:
Lead and pipeline management
Sales workflow and process automation
AI analytics and reporting
Benefits:
A vast ecosystem of tools and technologies
Extensive integration capabilities
Broadly customizable
Drawbacks: Salesforce CRM is one of the most expensive sales software programs on the market.
If you want features like sales forecasting and pipeline management, you’ll have to opt for their enterprise plan at $165 per user/month. It climbs even higher if you want to accelerate sales with engagement tools. So, it’s not a suitable sales platform for small-to-medium businesses.
Plus, Salesforce has a notoriously steep learning curve, so new users will require a fair amount of training.
4) Apollo.io
With a focus on emails, Apollo is an online sales software with go-to-market tools for prospecting and engagement. Sales teams can leverage Apollo’s suite to identify, qualify, and engage with potential customers, ultimately boosting revenue.
Key features:
AI-assisted email writing
Lead verification and validation
Advanced buying intent filters
Benefits:
Extensive range of features
Multiple packages to suit different business needs and sizes, including a free version
User-friendly and intuitive interface
Drawbacks: Apollo has a monthly limit on its communication and engagement features, even on the highest-priced plans.
For example, the Professional plan allows you to track up to 250 new visitors a day, record 4,000 minutes per month, and are capped at 30,000 words per month for AI-assisted email writing.
So, be realistic about your requirements before making a purchase.
5) HubSpot CRM
HubSpot Sales Hub prioritizes lead and customer data to give you enhanced visibility into your sales process.
Track customer journeys from end to end with an accurate view of where your customers are in your sales funnel. Segment customers based on demographics, psychographics, behavioral data, and more to deliver personalized messages and sales experiences.
Top features:
Sales forecasting and contract management
Live chat
Custom reporting and analytics
Benefits:
A wide range of automations
Supports several languages, including German, French, Spanish, and Japanese
Free version of the CRM
Drawbacks: While HubSpot does offer a free version of its CRM sales software, it is limited in the number of tools it includes as well as the actions you can take. To keep up with business growth and customer demands, you’ll have to upgrade to the paid packages, which can get pricey.
6) ZoomInfo Sales
ZoomInfo is another B2B sales intelligence platform with a focus on sales prospecting. It provides you with a ready-made database of contact information, specifically phone numbers and emails, that you can use to connect with potential leads.
Top features:
Data analysis of calls, emails, and meetings
Advanced search filters
Varied workflow automations
Benefits:
Regular updates on your targets’ business activities
Vast integrations
Offers a free plan
Drawbacks: ZoomInfo’s data is sourced from unstructured public information, generally available information, and community contributions, meaning that users provide their contact information in return for using the free ZoomInfo Lite platform. If you are not comfortable sharing your information in this way, you should avoid this platform.
7) Freshworks
Freshworks is an AI-powered sales CRM that gives you everything you’d expect from a customer relationship management system.
You get deep data insights into leads, including chronological timelines of customer interactions across channels. The dashboard displays relevant information, including leads’ social profiles, touchpoints, and demographic data.
The pipeline management feature is also fairly advanced, with plenty of customization options and the ability to track probabilities, conversions, and revenue forecasts.
Top features:
Built-in live chat
AI-powered contact scoring and forecasting
Automated emails and template creation
Benefits:
Free plan for teams of up to three users
Integrates with other Freshworks ecosystem tools, including marketing and customer service
One of the most cost-effective solutions on the market
Drawbacks: Freshworks provides a number of sales software tools, however none of these generate B2B leads. If lead generation is what is missing in your sales tech stack, Freshworks won’t fill this gap.
8) Zoho CRM
Zoho is another major player in the CRM market, delivering a feature set almost as extensive as Salesforce.
The Zoho suite encompasses a vast range of tools and features, including AI-powered analytics, live sales chat, and document signing. The CRM Plus solution unifies customer-facing teams onto one platform, centralizing data, and streamlining customer engagement to boost business productivity and customer experiences.
Top features:
Cross-channel sales automation
AI-powered sales assistant
Quote and order management
Benefits:
In-depth customization
Extensive integrations
Simple CRM (Bigin) designed for startups
Drawbacks: Most of Zoho’s advanced features—particularly its AI features—are only available on the higher-priced tiers. With so many apps and features, the solution can also be overwhelming for some new users.
9) PandaDoc
PandaDoc is a document automation and e-signature software that sales teams can use to streamline proposals, quotes, contracts, and more.
Create, edit, send, track, and e-sign sales documents faster to speed up your sales pipeline and close more deals.
Top features:
Unlimited document uploads and e-signatures
Real-time document tracking
Document analytics and reporting
Benefits:
Digitized and centralized workflow platform
Automated workflows
CRM integrations
Drawbacks: Even if you opt for the top tier plan, you still need to pay an additional fee for Zapier and Salesforce integrations, which could be a dealbreaker for companies on a limited budget.
10) Zendesk Sell
Zendesk Sell is a fairly new addition to the vast Zendesk suite of customer service, sales, and marketing software. However, this sales CRM has proven itself to be a robust solution that includes features to help businesses manage and optimize their sales pipeline.
Centralizing customer information, it’s a great platform for managing leads, identifying upsell opportunities, and collaborating with relevant departments to ensure timely follow-up with leads through the ticketing and task management system.
Top features:
Click-to-call auto sales dialer
Sales dashboard with extensive performance metrics
Email tracking and notifications
Benefits:
Rich pipeline management
Reporting and analytical capabilities for tailoring sales outreach
Rich data allows for customer engagement and rep performance tracking
Drawbacks: Compared to other CRMs, Zendesk Sell is fairly pricey for the features it offers. And, many of the best sales features, such as prospecting and automation, can only be accessed on the most expensive plan.
11) Pipedrive
The Pipedrive sales CRM is designed to support and enhance B2C pipeline management. It aims to give B2C companies end-to-end visibility into their sales pipeline so they can visualize, organize, track, and improve their sales processes.
Top features:
Reporting, forecasting, and activity tracking
AI-powered sales assistant
Advanced lead filtering, segmentation, targeting, and scoring
Benefits:
Enhanced customization with an open-API
Large numbers of apps and integrations
Supports multiple languages, including German, French, Italian, Polish, Norwegian, and Portuguese
Drawbacks: If you want features like lead generation and web visitor analytics, you’ll have to purchase them separately as add-ons regardless of the plan you choose.
12) DocuSign
DocuSign is an e-signature tool that’s useful for sales teams who want to streamline their agreement process. Employees can swiftly create, route, and approve agreements, and customers can sign them electronically on their chosen devices.
If you still manage any elements of contracts manually, DocuSign will automate the process. Any tasks you usually perform on spreadsheets or email can be done on a single, centralized platform.
Top features:
Dynamic document editing
Integrated intelligent agreement management
Integrations for top tech stack tools
Benefits:
Automates contract workflows
Streamlines and speeds up agreement lifecycle
Increases compliance
Drawbacks: DocuSign is not an all-in-one document management solution. It lacks key features like document creation, an extensive content library, and post-signature content tracking. So, you’ll have to use a range of external tools to fully streamline the process.
13) Salesflare
Salesflare is a lead management CRM designed for small-to-medium businesses in the B2B space. Like the other CRMs on this list, Salesflare centralizes your customer data for easy management and analysis, improving lead enrichment.
Top features:
Built-in automation for email management and data collection
Automatic lead tracking
Integrated email sequences and email finder
Benefits:
Tightly integrated with Gmail and Outlook
Automatically detects leads in inboxes and calendars
Affordable for small-to-medium businesses, freelancers, and consultants
Drawbacks: Salesflare lacks enterprise-grade features and integrations, making it potentially unsuitable for larger companies with more complex needs.
14) Seismic Learning
Seismic Learning’s sales enablement tools provide you with an all-in-one solution for training, coaching, and sales enablement.
Using the platform, you can create training and coaching materials to accelerate sales readiness and maximize employee skills.
Plus, you can manage the content employees need to close sales. This equips customer-facing teams with the skills, knowledge, and tools to execute deal-winning sales strategies.
Top features:
Interactive sales courses
Data-driven sales coaching
Digital asset management
Benefits:
150+ integrations, including CRMs
Sales content analytics
Encourages collaboration between sales and marketing
Drawbacks: Seismic have invented the category of sales enablement, which means their focus is on content creation and management to improve sales efficiency. If you need software for sales intelligence or analytics, Seismic may not be the best choice for you.
15) Meltwater
Meltwater is a suite of online media monitoring and analysis software that captures data across different channels. Its sales intelligence tool is designed to help you improve the accuracy of sales outreach and boost sales revenue through competitive intelligence and automation.
Top features:
Real-time alerts
Customizable dashboards
Competitive intelligence dashboard with access to extensive contact database
Benefits:
Streamlined workflows at scale
Eliminates silos for improved communication
Insights into emerging market trends
Drawbacks: Meltwater has no available pricing information for their packages, however, on their UK Government Digital Marketplace page, a single license is quoted as being £6,950 a year.
So, it’s definitely a solution targeted at large enterprises.
Top sales software compared
We’ve covered all the features, pros, and cons of the top sales software, but what about prices and free trials/versions? To give you a clearer picture, we’ve created this handy table covering all of the above.
| Product | Type of sales software | Pricing | Free version | Free trial |
1) | Dealfront | Sales intelligence and prospecting | Sales intelligence: Contact sales
Website visitor identification: €99/month | Yes: Leadfeeder has a free version with limited features available. | Yes: Simply sign up to start your free 14-day trial of the full Leadfeeder platform. Explore all the features and benefits before you decide to. |
2) | Salesforce | CRM | $25-$500 user/month | No | Yes |
3) | HubSpot | CRM | $20-$150 user/month | Yes | Yes |
4) | Seismic Learning | Sales enablement | Contact sales | No | No |
5) | Apollo | Sales intelligence and engagement | $49-$119 user/month | Yes | Yes (Basic and Professional plans only) |
6) | ZoomInfo Sales | Sales intelligence and prospecting | Contact sales | Yes | Yes |
7) | Salesflare | CRM | $29-$99 user/month | No | Yes |
8) | Freshworks | CRM | $15-$79 user/month | Yes | Yes |
9) | Zoho CRM | CRM | $14-$40 user/month | Yes | Yes |
10) | PandaDoc | Document automation and e-signature | $19-$49 user/month. Contact sales for enterprise pricing | No | Yes (Essentials package only) |
11) | Zendesk Sell | CRM | $55-$115 user/month | No | Yes |
12) | LinkedIn Sales Navigator | Sales prospecting | $79.99-$103.33 per month. Request demo for Enterprise pricing | No | Yes |
13) | Pipedrive | CRM | $14-$99 per user/month | No | Yes |
14) | DocuSign | E-signature | $10-$40 per user/month | No | Yes |
15) | Meltwater | Media monitoring and analysis | Contact sales | No | No |
Key features of sales software
Some sales software features are more essential than others. So, what are the key ones that you should look for?
Workflow automation: The majority of sales tools offer some degree of workflow automation. Whether it’s automating data entry, lead scoring, reporting, sales communications, or document management, look for features that streamline and automate time-consuming sales activities.
Real-time data insights: Live information maximizes sales visibility. Dealfront, for example, tracks your prospect’s activities and website interactions in real-time, delivering notifications to your inbox in response to live events. This allows you to capture buyer intent, reach out to customers at the right time, and optimize your B2B sales strategy.
Analytics and reporting: As well as real-time analytics presented on customizable dashboards, look for reporting capabilities. Reports convert data into visual insights, shedding light on your current sales performance and uncovering patterns and trends. Make sure the tool tracks all of the metrics that you need.
Integrations: If one of the tools in your tech stack is siloed from the others, it’s going to slow down workflows and the speed of your sales cycle. The best tools for sales will offer a range of integration functionalities, from your CRM to marketing tools and collaboration platforms.
How to choose sales software
There’s a lot to consider when choosing additions to your tech stack, from the features you need to the integrations you require. Dive in too quickly and you risk implementing costly, ineffective solutions that harm your ability to meet your business goals.
So, here’s how to choose your next sales software the right way:
Consider your unique business needs: While it’s tempting to jump on trends, you should only adopt the types of sales platforms that you actually need. Look at your current sales cycle as well as your goals and pain points to understand what tools and features your business needs and prioritize accordingly.
Establish your budget: Poor financial planning can leave you without the funds you need to support your sales tools or train teams to use them effectively. With the help of your finance team, establish a realistic budget to get a better idea of what you can spend to optimize ROI.
List your integration requirements: A sales tool can offer thousands of integrations, but if they don’t integrate with the software and apps that you already use, they’re just going to be another disconnected tool in your tech stack. Make a list of your top integration needs and research what each tool offers.
Leverage user reviews and customer testimonials: Customer reviews and testimonials give you an unfiltered view of the features, benefits, and potential drawbacks of the sales tools you’re looking at. Capterra, G2, GetApp, and Software Advice have thousands of authentic software reviews by genuine users.
Take advantage of free trials and demos: As seen from our list, plenty of providers let you play around with their sales tools for free, either through a time-capped free trial or a product demo. Leverage this offer to get a feel for the product interface, functionalities, and features.
Consider customer support and onboarding: Even tech-savvy teams need help from time to time. The sales tool you choose should have a smooth onboarding process and accessible customer support. At Dealfront, you can access customer support online through a self-help knowledge hub and contact in-person support teams.
How much does sales software cost?
There’s no universal pricing for sales software. It entirely depends on the type of software you need and the features you want.
Most companies offer subscription-based packages, with at least two or more tiers, typically ranging from basic to enterprise. The higher the price of the package, the more features and capabilities it includes.
For example, if you want to add more contacts or users or gain access to an unlimited content library, this often requires a higher-priced plan.
A small business CRM could be as low as a few dollars per user/month, while an enterprise-level CRM might set you back hundreds of dollars per user.
While many providers’ prices are set in stone, some companies like Dealfront offer customized pricing packages. Different companies have different needs, so packages are carefully designed to suit your unique needs and budget.
How long does it take to implement sales software?
The complexity of a sales software interface and size of your business play a significant role in implementation.
For example, document management and sales prospecting software can usually be set up in a matter of hours or days. However, CRM setup typically takes weeks – about three to four on average for a small business.
However, if you’re a large business with lots of tools and data, it could take even longer to be fully up and running.
Trends in sales software for 2024
The sales software landscape constantly changes in response to evolving business and customer needs. Take note of the latest trends and use them to inform your decision-making.
AI and automation are taking over
Providers continue to enhance their sales solutions with AI and workflow automation.
The natural shift away from paper-based processes to digital workflows has paved the way for this widespread adoption of technology-supported tasks. As per the HubSpot survey we mentioned earlier, 62% of companies have already invested in AI to drive productivity, scalability, efficiency, and growth.
And, of the sales professionals who use tools enhanced with AI and automation, 71% say that they significantly impact future sales strategies.
Automating manual tasks, accessing data-driven insights, and generating sales and prospecting messages are the most popular use cases for AI in sales.
Integrations are a #1 priority
When shortlisting providers, buyers consider the product’s integration potential with software they currently own as the third most important factor in the decision-making process.
Integrations have the power to skyrocket efficiency and productivity, leading to shorter sales cycles and more deals closed.
CRM integrations, in particular, seamlessly connect one of the most essential tools in your sales tech stack—your CRM—with your other critical business tools. In doing so, it automates the data flow between systems, creating a centralized source of truth for customer data.
It also improves productivity by eliminating app-switching and enhancing CRM capabilities. With rich customer data and automation to hand, sales teams can deliver the personalized and efficient experiences that lead to closed deals.
With so many tools in a sales tech stack, integrating as many of them as possible is a top business goal in 2024.
Sales software is aligning marketing and sales
Sales and marketing have the same goals: to bring high-quality leads into the funnel and nurture them to conversion. And yet, the two teams are notorious for having a strained relationship that’s full of data silos, knowledge hoarding, and disparate strategies.
Sales software helps to align marketing and sales teams, particularly in their respective lead generation and prospecting strategies. Software integrations build a bridge between disconnected systems, streamlining communication between sales and marketing software, providing equal access to the same data, and offering real-time insight into each other’s activities.
With this shared knowledge and visibility, it’s much easier for sales and marketing teams to unify their strategies and establish definitions of high-quality leads and low-quality leads.
Identify and land your dream customers with robust sales software
Chances are, you’ll need to fill your tech stack with more than one of the tools we’ve mentioned here today.
The trusty CRM is core to your sales strategy, helping you nurture customer relationships. Sales analytics turn data into insights that fuel strategies and unlock new selling opportunities, and, by leveraging sales automation, you propel efficiency, productivity, and sales communications to new heights.
But, for B2B companies, sales prospecting is your top-priority sales activity. If you can’t generate high-quality leads, then you can’t generate sales.
Dealfront helps you find unique, hidden, high-quality leads with genuine buying intent. Access a robust database of 40m+ companies and 180m+ contacts, along with trigger events, real-time alerts, and native CRM integrations.
Want to dip your toe in? Book a free demo with one of our friendly experts today.
Identify and land your dream customers
Find the right prospects, accelerate your sales pipeline, and land your ideal customers even faster.
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FAQs about sales software
What tools does a sales rep need?
While there’s no universal stack of tools that sales reps should get, although there are some tools that we consider fundamental for B2B companies, regardless of their specific industry. This includes a sales prospecting tool, CRM, sales analytics tools, and sales automation tools.
A good communication tool is also important for connecting with prospects across channels.
Why do we need sales software?
Sales software is integral to the health and performance of your sales cycle. The vast features and functionalities support sales teams in finding high-quality leads, nurturing these leads using data and personalization, and selling to prospects at the right time with the right strategy.
Sales software automates manual tasks and low-touch activities, leaving sales teams free to do more of what they love: building relationships and selling to customers.
What should your sales software look like?
Your chosen software should have an intuitive, easy-to-use interface.
Complex platforms with steep learning curves can confuse non-tech-savvy employees. If you’re not careful, it can become a critical roadblock that reduces productivity, de-motivates your sales team, and negatively affects revenue potential.
Choose accessible software with plenty of onboarding, training, and customer support resources. This will help teams quickly and painlessly extract maximum value from your chosen software.
Can sales software be customized to suit specific needs?
Yes. Dealfront lets you customize website visitors and leads in alignment with your ICP. Other sales tools, particularly CRMs, are also highly customizable, allowing you to tailor workflows, reports, and dashboards to your company’s needs and industry.
What does CRM stand for in sales?
CRM stands for customer relationship management.
In sales, CRM systems play a central role in helping sales teams manage customer interactions and foster trusting relationships. They capture information across your sales pipeline and data sources—from sales tools, websites, social media, customer support systems, etc.—and centralize it into one system.
Thanks to this single source of truth, sales teams can have personalized, relevant conversations with customers and build stronger relationships.
