The Top 23 Best Lead Generation Companies to Make Conversion and Revenue Soar in 2024

Companies are eager to find new ways to outsmart their competitors and attract new business. But, given the endless number of lead generation companies available—each claiming to provide excellent services—it is often difficult to assess which ones are worthy of your time and resources.

In this blog post, we present the leading lead generation companies that are expected to create ripples in the industry in 2024. These trailblazers have shown their expertise in providing valuable leads, generating conversions, and helping companies meet their revenue goals.

What is B2B lead generation?

B2B lead generation is all about sourcing and nurturing potential customers—in a business-to-business context—for your products or services. 

It’s not to be confused with B2C (business-to-consumer) lead generation, which targets individual customers. It focuses instead on identifying and engaging businesses that could benefit from what you offer.

The main goal of B2B lead generation is to draw qualified prospects/leads who are interested in your products and services into your sales pipeline. You then nurture and guide those leads through the pipeline, using sales and marketing strategies to convert them into paying customers.

What are lead generation companies?

Lead generation companies are the middlemen between businesses and their target customers. 

They are the experts at pinpointing, attracting, and converting potential leads into loyal customers. These companies use a combination of strategies and tech to bridge the gap between you and your target audience, making sure that you reach the right people at the right time.

Lead generation companies help you enrich your sales pipeline with high-quality, prequalified leads that will generate revenue for your business. A solid understanding of consumer behavior and marketing approaches helps them build campaigns that resonate with your ideal customers.

How do lead generation companies generate leads?

Lead generation companies use several approaches to generate B2B leads, which include:

• Email marketing campaigns: They create email marketing campaigns to engage and nurture leads as they move through your sales funnel.

• Social media advertising: These companies also set up and run advertising campaigns on social media to target customers with specific interests, demographics, and behaviors. 

• Search engine optimization (SEO): They’ll use SEO techniques such as keyword research, getting high-quality backlinks, and proper structure and content optimization to move you up the search engine rankings.

• Pay-per-click (PPC) advertising: The purpose of this service is to appear at the top of search engine results or within the websites of other parties to generate leads. You pay for every lead who clicks your ad. PPC ad campaigns help lead generation companies market or promote offerings to leads who might be interested.

• Webinars and events: They help you plan, promote and host events and webinars designed for attendee value and business lead creation.

• Inbound marketing: This approach involves attracting potential leads to your website via content that draws them in. Inbound marketing might mean producing blog posts or lead magnets (eg, eBooks and whitepapers) based on the interests and pain points of your target audience.

7 benefits of lead generation services

Lead generation services provide businesses with several advantages, including:

1) Increased brand awareness

A lead generation company can help get your brand more views and can open it up to new groups of people. This is done through targeted content marketing and advertising that can put your brand in front of people who wouldn’t have been aware of your products or services.

2) Access to a larger pool of potential customers

These lead-generation agencies often have large databases of potential customers, covering a range of industries and geographies. This will help you break into new markets and get in touch with prospects that you might have been unable to identify and reach out to on your own.

3) Improved lead quality

Lead generation pitfalls include attracting the wrong kind of people to your business. Here, targeting and qualification are key aspects of the process that a lead generation company can perform very effectively by analyzing demographics, behavior, and intent.

By focusing on quality versus quantity, they can help you create leads that are more likely to become customers.

4) Higher conversion rates

Lead generation companies provide whatever support is needed to make sure that the lead is nurtured along the sales funnel. For instance, they use email marketing, retargeting, or content personalization to help instill confidence in the lead and get them to take action. 

5) Cost-effective marketing

Outsourcing your lead generation efforts to a specialist agency is likely to be more cost-effective than attempting to do everything in-house.

Lead generation companies can develop and scale targeted campaigns, complete with personalization, lead scoring, and associated cost efficiencies that are often far cheaper than what you could achieve on your own.

In this way, working with an agency gives you a higher return on investment (ROI) for your marketing spend.

6) More time to focus on your core business

Generating leads can be a time-consuming and costly process (especially when you have to take care of it in-house). If you outsource this function to a lead generation company, you’ll have time to concentrate on work that may be more strategic: improving your product, taking care of your customers, and selling your services.

7) Scalability and flexibility

A lead generation company can help your business extend its marketing outreach up or down. Do you have an idea for a new market? A new product? Do you need to expand your customer base? They can provide you with the flexibility and support you need to achieve those goals. 

What kinds of clients do B2B lead generation companies serve?

Ultimately, any business that sells products or services to other businesses can benefit from lead generation services. Here are the most common types of businesses that use lead generation services:

• Technology companies

• Manufacturing and industrial firms

• Professional services firms (consulting, accounting, or legal services)

• Healthcare and medical device companies

• Financial services providers 

• Education and training providers

• Non-profit organizations

What services do B2B lead generation companies offer?

The best B2B lead generation companies provide a variety of services to help you identify, attract, and convert prospects:

1. Targeted outreach: Bring prospective customers to you. Your lead generation company will find them and reach out on your behalf. They will contact them by email, by phone, and through social media to start the process of engaging with key decision-makers within your target accounts.

2. Lead nurturing: A lead shows interest in your business; how do you turn that interest into revenue? Lead generation companies will help you nurture that lead over time. They’ll entice your potential customer with an email drip campaign and serve up ‘trending’ content based on the lead’s interests, or simply use behavioral retargeting advertising to keep your brand top-of-mind.

3. Marketing automation: Most agencies use some form of marketing automation, which is a category of software and associated services that provide automation of regular tasks such as lead follow-up. They also provide valuable insight into patterns of behavior within a lead’s engagement with your company, from content consumption to web-page visits to email opens. 

4. Sales prospecting: Lead generation companies identify and qualify new sales opportunities within your target market. They do this by analyzing your data, reviewing industry research, and reaching out to prospects to uncover promising leads and gain insights into their needs and preferences. 

5. Account-based marketing (ABM): For businesses selling to enterprise accounts, lead generation agencies can generate, qualify, and deliver leads through account-based marketing strategies. These campaigns target specific stakeholders within target accounts and tailor content and campaigns to their unique needs.

6. Lead scoring and qualification: Lead generation firms can help you identify the opportunities you should be prioritizing. They’ll use lead scoring models to score the quality and readiness of each opportunity against a range of criteria, including demographic fit, level of engagement, and buying intent. This helps you make the most of your human resources and keeps your conversion rates high.

Top 23 lead generation companies of 2024

Having covered the basics of lead generation and the advantages of working with a lead generation company, let’s get stuck into our 23 best lead generation companies of 2024.

1) Dealfront 

• Type of service: Integrated suite of SaaS products, including Dealfront’s Sales Intelligence Solution and Website Visitor Identification Solution

• Features:

  • The Website Visitor Identification Solution helps businesses identify and engage with the companies that visit their website. Identifying website visitors by domains, locations, and IP addresses allows you to identify companies even if their employees are working remotely. 

  • The Sales Intelligence Solution features a database of over 40 million companies with versatile filtering, top lead scoring, and GDPR complaint contact insights to ensure you find the right prospects every time. 

• Pros:

  • Integrates with your current tool stack to support sales teams in converting anonymous website visitors to qualified leads.

  • 50+ behavioral and industry filters allow you to discover companies that fit your ICP alongside automatic lead scoring so you’re always focused on your most promising lead.

  • GDPR-compliant contact details from official trade registers and public web data help you reach out to the right person to close the deal.

• Pricing: Flexible pricing and packages to suit the different needs of different companies. Contact us for a custom quote or start your free 14-day trial of Leadfeeder today.

2) Belkins

• Type of service: Agency

• Features:

  • Comprehensive lead generation services, including research, personalized outreach, and email deliverability optimization.

  • Extensive appointment scheduling services, providing sales reps with valuable information for successful meetings.

• Pros:

  • Handles all top-of-the-funnel needs.

  • Supports sales teams with qualified leads and meeting preparation.

• Pricing: Contact for a custom quote.

3) Salespanel

• Type of service: Software

• Features:

  • Identifies B2B accounts visiting your website, converting up to 67% of visitors into leads.

  • Qualifies leads based on behavioral and firmographic data.

  • Real-time processing for prompt website triggers, notifications, and pop-ups.

  • Integrates with CRMs to provide sales teams with qualified leads and data-driven insights.

• Pros:

  • Doubles your pipeline of MQLs without additional marketing expenses.

  • Helps prioritize and score the most promising leads.

  • Enables personalized approach to guide leads through the buying journey.

• Pricing: Contact for a custom quote

4) LinkedIn Sales Navigator

• Type of service: Software

• Features:

  • Advanced search capabilities to identify leads matching your Ideal Customer Profile (ICP).

  • Targeted lead recommendations based on search history, saved leads, and preferences.

  • Real-time prospect monitoring and insights.

  • Integrates with popular CRM solutions like HubSpot, Drift, Outreach, and G2.

• Pros:

  • Leverages LinkedIn's extensive professional community.

  • Provides targeted lead recommendations.

  • Offers real-time updates on prospect activities.

• Pricing: Starts at $79.99 per month.

5) CIENCE Technologies

• Type of service: Agency

• Features:

  • Robust inbound and outbound SDR solutions.

  • Targeted lead databases for various industries.

  • Proprietary sales enablement platform for lead monitoring.

• Pros:

  • Serves renowned clients like Uber, Microsoft, Google, and Yamaha.

  • Offers industry-specific lead databases.

  • Provides a sales enablement platform for tracking lead status.

• Pricing: Contact for a custom quote.

6) Martal Group

• Type of service: Agency

• Features:

  • Specializes in the software and tech industry.

  • Provides SDRs and Sales Executives for outsourced sales.

  • Dedicated management team to develop custom lead generation campaigns.

• Pros:

  • Ideal for businesses looking to outsource a significant portion of the sales process.

  • Offers industry expertise in software and technology.

  • Develops tailored lead generation strategies based on client needs.

• Pricing: Contact for a custom quote.

7) RocketReach

• Type of service: Software

• Features:

  • Verified database with companies from around the world.

  • Provides emails and phone numbers for lead outreach.

  • Offers personalized outreach services and CRM integrations.

• Pros:

  • Extensive global database of professionals.

  • Enables direct outreach with email and phone information.

  • Integrates with various CRM platforms.

• Pricing: Starts at $59 per month.

8) Pearl Lemon Leads

• Type of service: Agency

• Features:

  • Full-service lead generation agency.

  • Skilled team of copywriters, marketing, and sales professionals.

  • Handles personalized email drafting and meeting scheduling with qualified leads.

• Pros:

  • Offers end-to-end lead generation services.

  • Employs a talented team of copywriters, marketers, and sales experts.

  • Provides personalized outreach and meeting coordination.

• Pricing: Contact for a custom quote.

9) LeadGenius

• Type of service: Agency

• Features:

  • Uses AI and human computation to identify and communicate with targeted sales leads.

  • Helps businesses connect with influencers and decision-makers.

  • Employs machine learning and a global network of researchers.

• Pros:

  • Combines AI and human expertise for lead generation.

  • Facilitates engagement with key influencers and decision-makers.

  • Helps scale outbound processes through technology and human resources.

• Pricing: Contact for a custom quote

10) N3 (part of Accenture)

• Type of service: Agency

• Features:

  • Global outsourced Inside Sales and Customer Success firm.

  • Specializes in technology, industrial, telecom, and life sciences sales.

  • Monitors brand/product conversations and drives pipeline and revenue.

• Pros:

  • Leverages sales opportunities for tech and software companies.

  • Offers specialized skills and tools for complex sales environments.

  • Delivers high-impact results.

• Pricing: Contact for a custom quote.

11) ZoomInfo

• Type of service: Software

• Features:

  • Comprehensive B2B contact and company intelligence dataset.

  • Regularly updated database for accuracy.

  • Easy-to-use interface for searching and finding relevant information.

• Pros:

  • Provides accurate and extensive contact and company data.

  • Enables targeted outreach and campaign management.

  • Offers user-friendly search and data retrieval.

• Pricing: Contact for a custom quote.

12) GetRev AI (Previously LeadCrunch)

• Type of service: Software

• Features:

  • Uses AI to identify ideal customers and surface exegraphic data.

  • Generates dynamic Ideal Customer Profiles (ICPs).

  • Offers data enrichment services for customer understanding and growth opportunities.

• Pros:

  • Leverages AI for precise customer targeting.

  • Provides dynamic ICPs based on diverse data sources.

  • Helps businesses better understand and expand their customer base.

• Pricing: Contact for a custom quote.

13) Intelligent Demand

• Type of service: Agency

• Features:

  • Full-funnel lead generation and nurturing services.

  • Develops smarter growth playbooks for measurable revenue impact.

  • Employs permission-based lead generation and demand generation tactics.

• Pros:

  • Offers comprehensive lead generation and nurturing solutions.

  • Focuses on driving measurable revenue growth.

  • Combines various tactics for attracting and converting high-quality leads.

• Pricing: Contact for a custom quote.

14) DiscoverOrg

• Type of service: Software

• Features:

  • Verified database of business contacts and company intelligence.

  • Includes firmographic and psychographic data for precise targeting.

  • Provides accurate and up-to-date data for streamlined lead generation.

• Pros:

  • Offers a reliable database of business contacts and company information.

  • Enables targeted outreach based on firmographic and psychographic data.

  • Helps improve sales and marketing ROI through accurate data.

• Pricing: Contact for a custom quote.

15) Upcall

• Type of service: Agency

• Features:

  • On-demand US-based sales reps for outbound calling.

  • Scalable outbound calling without additional hiring.

  • Handles lead qualification, appointment setting, customer surveys, and event registration.

• Pros:

  • Provides a flexible and scalable outbound calling solution.

  • Offers qualified sales reps for various outreach tasks.

  • Helps generate more leads and close more sales.

• Pricing: Contact for a custom quote.

16) Overdrive Interactive

• Type of service: Agency

• Features:

  • Digital marketing agency specializing in lead generation for tech, healthcare, and finance.

  • Offers content marketing, media planning, web development, and lead nurturing services.

  • Focuses on delivering measurable results and maximizing ROI.

• Pros:

  • Specializes in lead generation for specific industries.

  • Provides a comprehensive suite of digital marketing services.

  • Emphasizes measurable results and ROI optimization.

• Pricing: Contact for a custom quote.

17) Lusha

• Type of service: Software

• Features:

  • B2B contact data provider with accurate and up-to-date information.

  • Allows search and verification of contact information for individuals and companies.

  • Sources data from public and proprietary sources.

• Pros:

  • Provides reliable contact information for targeted outreach.

  • Offers easy search and verification functionality.

  • Ensures data accuracy through public and proprietary sources

• Pricing: Contact for a custom quote.

18) Cognism

• Type of service: Software

• Features:

  • Premium sales intelligence platform with B2B emails and human-verified mobile numbers.

  • Provides company and contact searches in EMEA, NAM, and APAC markets.

  • Offers integrations with popular CRMs and a Chrome extension.

• Pros:

  • Delivers high-quality B2B contact information.

  • Covers key global markets.

  • Integrates with widely-used CRMs and provides a convenient browser extension.

• Pricing: Contact for a custom quote.

19) Callbox

• Type of service: Agency

• Features:

  • Provides lead management and automation platforms for enterprises and scaling businesses.

  • Offers telemarketing scripts, email templates, and an account-based multi-channel marketing approach.

  • Includes lead nurturing tools.

• Pros:

  • Caters to the needs of enterprises and growing businesses.

  • Offers a comprehensive set of lead management and automation tools.

  • Supports various outreach channels and lead nurturing.

• Pricing: Contact for a custom quote.

20) Operatix

• Type of service: Agency

• Features:

  • Global sales development and pipeline generation specialist.

  • Focuses on B2B SaaS vendors.

  • Provides account-based, multi-touchpoint approach and additional services like marketing, sales recruitment, and channel activation.

• Pros:

  • Offers global expertise in sales development and pipeline generation.

  • Specializes in serving B2B SaaS companies.

  • Delivers a holistic approach covering various aspects of sales and marketing.

• Pricing: Contact for a custom quote.

21) LeadGeneration (WebiMax)

• Type of service: Agency

• Features:

  • Lead generation specialists building B2B marketing campaigns across multiple channels.

  • Provides exclusive lead lists and a lead replacement policy.

  • Combines inbound and outbound lead generation methods.

• Pros:

  • Offers expertise in multi-channel B2B marketing campaigns.

  • Provides exclusive lead lists and a lead replacement guarantee.

  • Employs a mix of inbound and outbound lead generation strategies.

• Pricing: Contact for a custom quote.

22) Smith.ai

• Type of service: Agency

• Features:

  • 24/7 sales lead generation services for small and medium-sized businesses.

  • Combines AI technology and North America-based receptionists.

  • Handles phone calls, live chats, Facebook messages, SMS, lead screening, intake form completion, and appointment setting.

• Pros:

  • Offers round-the-clock lead generation support.

  • Blends AI technology with human receptionists for comprehensive service.

  • Manages various communication channels and lead management tasks.

• Pricing: Contact for a custom quote.

23) Cleverly

• Type of service: Agency

• Features:

  • LinkedIn lead generation agency focused on social media advertising and LinkedIn marketing.

  • Offers website design, copywriting, and conversion rate optimization.

  • Provides LinkedIn contact lists, cold outreach sequences, and recruitment services.

• Pros:

  • Specializes in LinkedIn lead generation and marketing.

  • Offers a range of services to optimize online presence and outreach.

  • Provides targeted LinkedIn contact lists and outreach sequences.

• Pricing: Contact for a custom quote.

Lead generation companies comparison at a glance

Here's a concise comparison table of the lead generation companies mentioned in the previous section:

Are B2B lead generation companies compatible with most software?

B2B lead generation companies offer integrations with most software systems to avoid data transfer barriers, as well as to allow for smooth workarounds. Lead generation needs to be compatible with the existing tech stack if it is to be successful.

Common integrations include:

• CRM systems (e.g., Salesforce, HubSpot, Pipedrive)

• Marketing automation platforms (e.g., Marketo, Pardot, ActiveCampaign)

• Sales enablement tools (e.g., Outreach, SalesLoft, Groove)

• Analytics and reporting software (e.g., Google Analytics, Tableau, Looker)

When considering a lead generation partner, it's essential to:

• Verify the specific integrations offered by each provider.

• Ensure compatibility with your existing software and tools.

• Check for any additional costs or technical requirements associated with integrations.

• Inquire about the level of support provided for setting up and maintaining integrations.

If you partner with a lead generation company that can seamlessly integrate with your tech stack, you will ultimately enhance the synergy between marketing and sales and improve your conversions and lead generation.

How much should you pay for lead generation?

Some charge a set price, while others give custom quotes depending on requirements. Prices can range anywhere from a few hundred to several thousand dollars per month. 

The cost of lead generation services can vary significantly depending on several factors:

1. Scope of services

   • Basic lead generation campaigns vs. full-funnel marketing support.

   • Add-ons like content creation, lead nurturing, or appointment setting.

2. Target industry and audience

   • Niche or highly competitive industries may require more resources and expertise.

   • Targeting decision-makers at enterprise-level companies may be more costly.

3. Lead quality and volume

   • Higher-quality, sales-ready leads often come at a premium.

   • Larger volumes of leads may require more significant investments.

Pricing models can include:

• Monthly retainer fees

• Pay-per-lead or pay-per-appointment models

• Commission-based structures

• Project-based or one-time fees

To determine the right budget for your lead generation efforts, consider:

• Your overall marketing and sales goals

• The expected ROI and lifetime value of each customer

• The resources and expertise required to achieve your objectives

How to find a B2B lead generation provider that fits your budget

1) Define your lead generation goals and budget

• Set clear objectives for your lead generation campaigns.

• Figure out how much you can put toward lead generation based on your total marketing budget and projected ROI.

2) Research and compare providers

• Identify lead generation companies that specialize in your industry or target audience.

• Compare pricing models, services offered, and contract terms.

3) Look for flexible and customizable solutions

• Seek providers that offer tailored packages or à la carte services.

• Look into investment options that you can scale up and down depending on whether they perform as expected and what your needs are.

4) Evaluate long-term costs and ROI

• Calculate the expected lifetime value of each new customer generated.

• Consider the total return on investment over the long term, not just the costs of the upfront investment.

5) Prioritize lead quality over quantity

• Don't sacrifice lead quality for the sake of lower costs.

• Invest in providers that focus on delivering high-quality, sales-ready leads.

6) Negotiate and establish clear expectations

• Discuss your specific needs and budget constraints with potential providers.

• Negotiate pricing and contract terms that align with your goals and resources.

• Establish clear performance metrics and deliverables to ensure accountability and value.

How to hire a lead generation agency

If you are thinking of hiring a lead generation agency to help you reach your marketing goals, it is important to take a few key steps to ensure you end up with a successful campaign.

• Define your lead generation objectives and target audience.

• Research and shortlist potential agencies based on their expertise and industry focus.

• Evaluate their track record, client testimonials, and case studies.

• Inquire about their lead generation process, methodologies, and deliverables.

• Discuss pricing, contracts, and performance metrics.

• Assess their communication style and cultural fit with your organization.

• Start with a pilot project or trial period to gauge performance before committing long-term.

How to choose the best B2B lead generation agency for your business

Selecting the ideal B2B lead generation agency is essential to ensuring the success of your marketing endeavors as well as the growth of your business as a whole. Asking the right questions is the key to finding a suitable lead generation vendor.

10 questions you need to ask a lead generation company before you commit

1. What experience do you have in our industry or with similar target audiences? - Ensures the agency understands your market and can effectively reach your ideal customers.

2. What lead generation strategies and channels do you specialize in? - Helps you assess if their expertise aligns with your preferred marketing approach.

3. How do you qualify and prioritize leads? - Demonstrates their ability to deliver high-quality, sales-ready leads.

4. What is your average lead-to-customer conversion rate? - Provides an indication of their success in generating leads that convert into actual customers.

5. How do you measure and report on lead generation performance? - Shows their commitment to transparency and data-driven decision-making.

6. What are your pricing models, and what is included in each package? - Clarifies the investment required and the value you can expect in return.

7. What are your contract terms and cancellation policies? - Helps you understand the level of flexibility and risk involved in the partnership.

8. How do you ensure data privacy and compliance with regulations like GDPR? - Confirms their commitment to protecting your and your customers' data.

9. What level of support and collaboration can we expect from your team? - Sets expectations for communication, responsiveness, and strategic guidance.

10. Can you provide references or case studies of successful lead generation campaigns? - Offers tangible evidence of their ability to deliver results for their clients.

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FAQs about lead generation companies

How do lead generation companies ensure the quality of leads?

Lead generation companies thoroughly research and validate leads at every step of the sales process, using custom scoring and qualification criteria as well as frequent feedback and monitoring to refine their targeting and continue to provide high-quality leads.

Can lead generation companies customize their services to fit specific business needs?

Yes, most lead generation companies offer customization for their pricing models and various integrations with existing tools and platforms. They work with clients to understand their specific needs and then adapt campaign parameters and targeting criteria to match them.

What are the pricing models typically used by lead generation companies?

Lead generation companies typically use pricing models such as monthly retainer fees, pay-per-lead or pay-per-appointment structures, commission-based arrangements, or project-based and one-time fees. This depends on which service is provided and which one the client is comfortable with.

How do lead generation companies handle lead nurturing and follow-up?

Lead nurturing and follow‑up activities are automated through email drip campaigns that provide personalized content and offers based on lead engagement levels and likelihood to convert, and the lead is delivered to the client’s sales team at precisely the right time for conversion.

What metrics or KPIs should businesses track to measure the effectiveness of lead generation campaigns conducted by lead generation companies?

Businesses need to keep track of relevant metrics such as the number and quality of leads generated, lead-to-customer conversion rate, cost per lead and cost per acquisition, return on investment (ROI), and sales pipeline velocity and value. These metrics help optimize future efforts.

Are there any legal or compliance considerations when working with lead generation companies, such as data privacy regulations?

Yes, they must indeed be mindful of the applicable data protection and ePrivacy regulations, directives and laws , e.g. GDPR or CCPA (as applicable). Among others, they set forth specific requirements regarding data processing and data sharing activities.  

What are some common challenges businesses may encounter when working with lead generation companies, and how can they be addressed?

Some of the most common complaints are that expectations were misaligned and leads were of low quality. The way to avoid these problems is to outline specific goals, KPIs, and deliverables early on, and then have regular conversations with the lead generation company so you are all on the same page concerning what you get, what you need, and how you’ll measure performance.

Can lead generation companies provide insights or recommendations for improving overall lead generation strategies?

Yes, lead generation companies can be helpful because their experience and expertise enable them to recommend what has worked for multiple clients and industries. They can also suggest new tactics or approaches to optimize lead generation efforts.