The right sales intelligence tools can make all the difference to your business’s success. As well as helping you identify the most promising prospects, they provide key information on how best to approach them. Furthermore, by allowing you to create sound B2B sales strategies, refine your processes, and ultimately close more deals, they optimize time and energy usage.
However, the sales intelligence market is exploding, and all the available platforms promise to be the best. So, how can you make the right choice? We’ve compiled a list of the top sales intelligence tools on the market in 2024 to help you.
In this article, we’ll review the main features, benefits, and use cases of each tool, so that you can make an informed decision. Are you ready to crush your competitors and find the most exceptional prospects your industry has to offer?
Let’s dive in.
What is sales intelligence?
Sales intelligence involves collecting, analyzing, and leveraging data about prospects, markets, and competitors to inform and optimize sales strategies. It combines several sales-focused tools and techniques to gather information from different sources, such as company websites, social media, or sometimes proprietary databases.
Sales intelligence solutions offer sales teams insightful information that helps them understand how to identify high-quality leads, personalize their outreach, and eventually close their deals.
Understanding the benefits of using sales intelligence tools
Adding B2B sales intelligence tools to your B2B sales funnel can bring several advantages to your business:
Better leads: Sales intelligence platforms analyze firmographics (company size, industry, etc.) and buying intent to help you concentrate on the leads most likely to close.
Automated processes: Automated sales intelligence processes collect and analyze data in the background, your sales team won’t have to spend valuable time researching prospects manually. Instead, they can spend more time on high-impact activities.
Targeted messaging: Detailed information about individual prospects enables sales reps to send highly personalized and thoughtful messages that are more likely to generate responses and create trusting relationships.
Competitive advantage: Sales intelligence tools let you know what your competitors are up to, opening insights into who their customers are and how they’re positioning their market. This gives you the chance to differentiate your offerings from competitors.
Data-driven decision-making: Using sales intelligence data, the sales leader can make decisions more effectively regarding resource allocation, territory planning, and goal setting. As a result, the level of performance will go up.
The best sales intelligence tools available in 2024
At first glance, it can feel like most sales intelligence companies offer the same thing. While there is some overlap, many tools boast unique features.
Pricing structures also differ, and they cater to different aspects of sales intelligence, from email verification and domain searches to CRM integration and real-time data enrichment.
This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorised, or sponsored by any trademark holder referenced herein.
1. Dealfront
Dealfront offers an integrated suite of robust sales intelligence tools that cover the entire sales pipeline and include Leadfeeder by Dealfront, which can identify web visitors by IP address.
These sales prospecting tools help sales teams identify high-intent prospects, enrich CRM data, and run targeted advertising campaigns based on IP addresses. All this is achievable with the help of features like unique filtering, trigger event notifications, high-quality CRM integrations, buying intent signals, and web visitor tracking.
Dealfront is wholly compliant with GDPR, providing detailed insights with complete transparency to help users identify and engage decision-makers effectively, responsibly, and successfully.
Key benefits:
Comprehensive company profiles provide up-to-date firmographics
Real-time buyer intent data from website visits
Over 100 filtering options for precise targeting in a database of over 40 million companies
Automatic triggering notifies sales teams of company updates, including funding, hiring, and other trigger events
Pricing: Dealfront understands that every business is different and has unique requirements. Contact the team to book a demo today.
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2. Cognism
Cognism is a global sales intelligence platform that supports prospecting and lead generation activities by giving users access to large-volume contact databases with firmographic and technographic data.
Cognism's unique selling point is its use of AI to help sales teams generate intent data that is useful to contact a prospect at the right moment.
Key benefits:
Global contact database
AI-driven intent data
Easy platform setup and integrations
Drawbacks: Cognism can be expensive for smaller businesses and requires substantial data integration efforts.
Pricing: Customized to the size and needs of the business, available upon request.
3. Apollo
Apollo is a sales intelligence and engagement platform with a large contact database, offering sequencing and email automation, as well as integrations into CRM systems. Apollo packages various existing sales tools into a single platform to improve the efficiency of outreach for sales teams.
Key benefits:
Extensive contact and company database
Robust email automation and sequencing tools
CRM integration
Drawbacks: The learning curve is steep for new users, and data accuracy can vary, requiring regular updates.
Pricing: Apollo offers a freemium model with paid plans starting at $39 per user per month for more advanced features.
4. ZoomInfo
ZoomInfo is a fully developed sales intelligence platform known for its B2B contacts and company databases. It offers advanced search and filtering capabilities, intent data, and integration with various CRM systems. ZoomInfo aims to identify high-value prospects and accelerate the sales pipeline.
Key benefits:
Large B2B database
Filtering and search capabilities
Integrations with major Cloud Partners
Drawbacks: ZoomInfo is expensive, especially for small to medium-sized businesses, and some users report inaccurate data and outdated contacts.
Pricing: Tiered pricing plans start at $15,000 per year, depending on the features and number of users.
5. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages the power of the LinkedIn professional network to help sales teams identify prospects and establish connections with them. The tool provides professional insights and activities of prospective leads, which helps in relationship building and lead nurturing through personalized outreach.
Key benefits:
Access to LinkedIn's professional network
Search filters and lead recommendations
Real-time insights into lead activities and updates
Drawbacks: LinkedIn Sales Navigator can only operate on data available on LinkedIn and can be expensive for premium features.
Pricing: The core plan starts at $79.99 per user/per month, with more advanced features available at higher tiers.
6. Lusha
Lusha’s browser extension, CRM, and API deliver verified contact information and company data. The platform is simple and easy to use, with a focus on validating contact information as users interact with prospects online.
Key benefits:
User-friendly browser extension
Up-to-date contact data
Integration with CRMs and sales tools
Drawbacks: Advanced features have to be purchased separately or included in a custom pricing bundle.
Pricing: Lusha offers a freemium model with paid plans starting at $39 per month for more advanced features.
7. HubSpot Sales Hub
HubSpot Sales Hub is a CRM and sales intelligence platform that includes tools for email tracking, scheduling meetings, managing your pipeline, and gaining insight into contacts that could be valuable for your business. HubSpot is a one-stop shop for helping sales teams manage their entire sales cycle.
Key benefits:
CRM capabilities
Integrated sales and marketing tools
User-friendly interface
Drawbacks: HubSpot Sales Hub is not easy to set up and configure. The price for advanced features and increasing the number of users is also costly.
Pricing: The free plan includes key CRM features, while paid plans start at $45 per user/per month for more advanced features.
8. Uplead
Uplead is a B2B sales intelligence and lead generation platform that offers a wide range of B2B contact data and insights. Advanced search filters, prospect monitoring, real-time email verification, and CRM integration are just a few of its top features.
Key benefits:
High data accuracy with real-time email verification
User-friendly interface
Integration with major CRM systems
Drawbacks: The platform is limited to contact and company data and can be expensive for higher contact limits.
Pricing: Plans start at $99 per month for up to 200 credits, with plans for higher volumes.
9. Clearbit
Clearbit provides enrichment tools that plug into your CRM to optimize your existing contact and company records. It offers APIs for lead enrichment, prospecting, and marketing automation, making it a versatile tool for data-driven sales teams. Features include 100+ B2B data attributes for segmenting customers and automatic contact data updates.
Key benefits:
Data enrichment capabilities
CRM integration
Real-time data updates
Drawbacks: Clearbit is an enrichment tool and requires existing data to be effective. It also incurs a premium for extended functionality.
Pricing: Custom pricing based on a company’s specific needs and data usage.
10. Datanyze
Datanyze is a sales intelligence solution that provides technographic and firmographic data. These datasets help sales teams target companies that use certain technologies, making the tool useful for getting into a particular industry vertical.
The Google Chrome Extension also allows users to access contact and company data from social media.
Key benefits:
Automatic segmentation of contact lists
Easy integration with sales and marketing tools
Real-time data capture on social media
Drawbacks: Datanyze has limited data outside of technographics and can be expensive for smaller businesses.
Pricing: Custom pricing is available upon request.
11. 6Sense
6Sense uses AI and big data to predict upcoming changes in intent and buying behavior. Features like the Persona Map and account engagement reports enable sales teams to identify actual in-market accounts, make relevant outreach, and optimize the path to closing.
Key benefits:
Predictive analytics and AI capabilities
Buyer intent data
Integration ecosystem includes partners like Drift, Marketo, and TrustRadius
Drawbacks: 6Sense can be complex to implement and use, and the high cost is prohibitive for small businesses.
Pricing: Custom pricing based on the scale and requirements of the business.
12. D&B Hoovers
D&B Hoovers provides company data and analytics. It offers features like search filters, company profiles, and integration with CRM systems. It's known for its large database and in-depth insights into company performance and market trends.
Key benefits:
Extensive company data
Comprehensive analytics and market insights
Reliable CRM integrations
Drawbacks: D&B Hoovers is expensive and complex to use for those who only need basic information.
Pricing: Custom pricing plans based on user needs and data requirements.
13. Bombora
Bombora is an intent data intelligence tool, providing insights into companies' content consumption and buying signals. Through its intent data cooperative and diverse ecosystem, it helps sales teams prioritize leads and tailor their outreach based on real-time data.
Key benefits:
High-quality intent data
Prioritizing leads
Integrating CRMs and sales platforms
Drawbacks: Bombora is focused primarily on intent data so you’ll need another tool to supplement it for full-blown sales intelligence. Pricing is also steep for small businesses.
Pricing: Custom pricing based on data needs and usage.
14. Drift
Drift is a conversational marketing and sales software that aims to turn website visitors into leads. Using chatbots and live chat, Drift helps sales teams stay connected with website visitors in real-time and syncs to CRM software to act as a lead generator and make the sales process easier.
Key benefits
Real-time engagement with website visitors
CRM integration
Lead generation and customer support
Drawbacks: Drift requires more setup and customization, and the price climbs if you want advanced features.
Pricing: Custom pricing based on business needs.
15. Crystal
Crystal uses AI to analyze prospects’ personalities based on their digital behavior. Features like a profile dashboard, playbooks, and data enrichment help sales teams develop communication styles that will be most effective with their target customers.
Key benefits:
Personalized communication strategies
Improved engagement and conversion rates
Integration with major CRMs
Drawbacks: Crystal is based only on personality data; the results can be uncertain due to a lack of other data.
Pricing: Custom pricing based on specific needs.
16. Lead411
Lead411 provides verified contact and company information, including emails and direct dials. It offers real-time email verification, ensuring accuracy for outreach efforts.
Its robust filtering allows you to narrow down leads and it integrates with leading CRM systems to make data transfer simple.
Key benefits:
Verified contact information,
Real-time email verification
Filtering for targeted lead generation
Drawbacks: Lead411’s coverage varies by industry and there is a higher charge for extensive data access.
Pricing: Starting at $99 a month for up to 200 credits; custom pricing is also available.
17. Hunter.io
Hunter.io specializes in finding email addresses and verifying their validity. This is a good option for anyone wanting to identify key decision-makers to market to. The Finder function helps you track down email addresses for individual contacts while the Discover filter is ideal for searching at scale.
It integrates with many CRMs and email marketing platforms, features an easy-to-use Chrome extension, and can be added to your existing workflow.
Key benefits:
Email discovery and verification
Domain search reveals all emails associated with a specific domain
Integrates well with existing tech stacks
Drawbacks: Hunter.io only gives you email addresses as it does not collect broader contact information and can also quickly prove expensive to use extensively.
Pricing: Freemium model, with paid plans starting at $49 per month for 500 searches.
18. Kaspr
Kaspr is a sales intelligence tool that lets you look up contact details directly from an individual’s LinkedIn profile. It extracts emails and phone numbers so sales teams can easily call and email prospective leads.
Kaspr works with LinkedIn and CRMs to provide real-time data scraping and enrichment features.
Key benefits:
Direct integration with LinkedIn
Email and phone number contact information
Real-time CRM data enrichment
Drawbacks: Kaspr lacks a diversity of data sources and you’ll need a higher pricing plan to access more data.
Pricing: Free trial, with paid plans starting at €30 per month.
How to choose the best sales intelligence software for your business
Choosing the appropriate sales intelligence software is a crucial step that will help you shape your B2B sales strategy. Adding these tools to your arsenal means gaining relevant insights into your prospect pool, identifying a good crop of leads, and accelerating your sales funnel.
But it’s also hard to evaluate sales intelligence platforms and determine which one is right for you when there are so many to choose from. So, here are some key features and factors you need to consider as you search for the right sales intelligence tool for your company:
Data accuracy: The tool must collect accurate and verified data. Useless or outdated information will waste your time and resources, so you should focus on platforms that offer reliable data. Dealfront ensures high data accuracy through a combination of Echobot and Leadfeeder technologies.
Data coverage: Look for extensive coverage across industries, geographies, and company sizes. A comprehensive database ensures that you can find relevant prospects and gain insights into your target market. For example, Dealfront has extensive data coverage and provides a wealth of information across various industries and regions.
Ease of use: Consider the usability of the sales intelligence software. Remember, it has to be adopted across your business, and everyone will need to get up to speed quickly. Dealfront is designed with user-friendly features, including an intuitive interface that saves you time and resources while boosting efficiency.
Integrations: When you have a lot of data and proprietary information already in your tech stack, focus on investing in tools that can integrate well with these or you risk creating data silos.
Customizations: Look for platforms that can fit your particular business needs and workflows—basically, anything that can help maximize the value you get from the tool. Are the dashboards customizable? Are there filters and reporting capabilities for monitoring what’s happening within your business?
Real-time updates: Nothing beats real-time information for keeping up with market trends and making the right decisions promptly. Automated sales intelligence processes can ensure the data you work with is cutting edge across your platforms. Dealfront provides sellers with the most important sales data in real-time. This data is needed not only for intelligent decision-making but also for the proper execution of the sales process.
Compliance: Adherence to applicable data privacy regulations is mandatory so don’t compromise on this. Choose a tool that takes the protection of your prospects’ data seriously to avoid legal issues that come with non-compliance. At Dealfront, we operate in compliance with the strict EU data privacy laws of the GDPR and store our data on servers in Europe.
Scalability: Is your sales intelligence software prepared to grow as your business does? It’s important to select tools with flexible pricing structures that can grow with your company as data and user requirements increase. For example, Dealfront’s pricing model means that it is within reach of businesses both big and small, with scalable options as needs for data grow.
Support and training: How easy will it be for your teams to get started with your chosen tool? Does the company offer live customer support agents or developers to walk you through the initial set-up, help along the way, and onboard your teams onto the platform? This can make a key difference in user adoption and long-term success. For example, Dealfront provides comprehensive support, including onboarding and training resources, to ensure that users get the most from the platform.
Reporting and analytics: Good sales intelligence solutions provide advanced reporting features to allow you to track how your sales team is performing and analyze where you are going right and wrong. It should also give you specific data on your sales cycle to optimize the process. These features are integral parts of Dealfront, providing insightful data into sales performance and helping businesses create strategies based on iterative, data-driven insights.
Lead scoring: Automated lead scoring capabilities help grade prospects based on defined parameters, meaning you can focus your efforts on the highest-value prospects. A robust tool should offer lead-scoring rules that are customizable according to your ICP (ideal customer profile). Dealfront does this through automated lead scoring for prioritizing high-quality prospects.
Export options: Data-export options have to be flexible to integrate with other tools and systems. Check whether the sales intelligence software you’re considering allows you to export data in various formats for use in other applications. You can export data with Dealfront in multiple formats, depending on which other marketing and sales platforms you use.
Cost: Budgets are always a key consideration and, of course, you want to ensure your tool delivers ROI. It must have a clear and affordable pricing model that allows for adequate long-term usage. This includes upfront costs as well as any additional fees for data or user licenses.
Trials and demos: Some tools provide a free trial/demo period where you can explore whether the product is right for you before purchasing. During this time, make sure the product has a robust feature set with high-quality data and offers a user-friendly experience. Dealfront offers customers a free trial and demo so they can see the platform in action before making a commitment.
Discover exceptional customers today with sales intelligence software from Dealfront
Harness the power of Dealfront's cutting-edge sales intelligence tools to uncover and engage with high-quality prospects. You can take advantage of more accurate data, real-time updates, wider coverage, and seamless integration capabilities to provide a comprehensive solution for your sales needs.
If your objective is to increase the effectiveness of your lead generation, personalize your outreach, or automate your sales processes, we have the tools and insights you need to succeed.
Take advantage of the free trial and demo option to see how Dealfront’s sales prospecting solutions can supercharge your strategy. Start discovering exceptional customers today!
