What Contentoo achieved with Dealfront:
Faster deals
reduced closing time to under 60 days
Smarter outreach
quickly re-engaged churned customers with optimized messaging
Data-driven insights
improved landing pages using website visitor analytics
Dealfront gives us unparalleled visibility into our target audience, empowering us to approach potential customers with confidence and precision.
Get to know Contentoo
Amsterdam-headquartered Contentoo considers itself a unique combination of the best elements of an agency, a SaaS platform, and project management. Founded in 2017, it bridges the gap for marketing teams needing extra hands, offering flexible, high-quality content creation by connecting them with specialized freelance talent. Whether scaling up during peak seasons or crafting niche content, Contentoo provides marketing teams with the tools and talent their clients need to succeed.
The company's roots lie in its founder, Jeroen Gunter’s, vision as a journalist: to centralize and provide access to diverse freelance talent for content marketing. Today, Contentoo serves as a trusted partner for teams striving to create impactful content without the constraints of traditional in-house resources.
The Challenge
Contentoo faced a common hurdle for growing companies: balancing the demands of sales and marketing teams while maintaining a clean and effective CRM system. With high volumes of content creation requests and the need to target the right clients, the company needed a smarter way to identify warm leads and tailor outreach strategies.
Another challenge was ensuring seamless collaboration between marketing and sales, particularly in tracking how campaigns translated into opportunities and how content resonated with potential clients.
The Solution
Contentoo adopted Leadfeeder by Dealfront, to benefit from a tool that provided insights into website visitor behavior, enabling the team to identify warm leads and tailor communication. With Dealfront, Contentoo could see when specific pages, such as those about scaling content or localization, were visited, giving valuable clues about a prospect's pain points and interests.
Rather than sending generic outreach messages, Contentoo leveraged this data to craft personalized communications. For example, identifying a company looking for Swedish copywriters allowed them to approach the lead with a tailored solution to their needs. This shift from mass outreach to personalized engagement resulted in a much more effective sales strategy.
Benefitting from Dealfront’s integrations
One standout benefit of Leadfeeder for Contentoo was its seamless integration with Slack and HubSpot. Custom feeds with specific filters were created, ensuring that notifications about warm leads were sent directly to the appropriate team members. For example, each Account Executive (AE) received their own Slack channel, making lead management more efficient and personalized.
This integration also allowed the marketing team to sanitize their existing CRM data, remove duplicates, and align campaign triggers with Dealfront analytics. This meant that all teams worked from clean, actionable data and maximized the tool’s potential while also improving their efficiencies.
Real-world impact
A prime example of Dealfront’s impact was with a lost lead Contentoo had been chasing for years. Using Leadfeeder’s insights, the team discovered that the lead was engaging with their website again. This allowed them to re-engage strategically, ultimately turning the lead into a client.
This success story highlights how Dealfront empowers Contentoo to act on real-time data, uncover hidden opportunities, and approach prospects with confidence and precision.
With Dealfront, we’re able to identify buyer intent and act on it in real time. It’s a game-changer for our outreach strategy.
Key takeaways
Enhanced targeting: Dealfront enables precise identification of high-intent prospects, allowing for more focused and effective outreach.
Real-time insights: access to real-time buyer intent data helped the Contentoo team act quickly and capitalize on opportunities as they arise.
Streamlined workflow: integrating Dealfront into their sales process improved Contentoo’s efficiency, saving time and resources while delivering better results.
Increased confidence: the Dealfront platform's insights empower their team to approach potential customers with a clear understanding of their needs and readiness to buy.
In summary
By adopting Dealfront, Contentoo has transformed its sales and marketing processes. The ability to identify warm leads, craft tailored outreach, and integrate seamlessly with existing tools has improved their efficiency and effectiveness.
For any growing company looking to align its marketing and sales efforts while staying agile, Contentoo’s story with Dealfront is a testament to the power of actionable insights and smart integrations.
