Here’s what Coveris has achieved with Dealfront:
99%
of target companies identified with Dealfront
80%
of the right decision-makers found
75%
less research time needed
"This tool is an absolute must-have for prospecting. It gets you the info you need in no time and speeds up success big time. Plus, seeing progress so quickly keeps you way more motivated."
Get to know Coveris
Coveris is a leading European manufacturer of sustainable packaging solutions, specializing in innovative and eco-friendly products. With a strong focus on both primary and secondary packaging, Coveris supports a wide range of industries from food and beverages to pet care, heavy industry and pharmaceuticals. Headquartered in Vienna, Austria, the company operates 28 production sites across Europe, using cutting-edge technology to boost efficiency while minimizing the environmental footprint of packaging.
The challenge
Before implementing Dealfront, the sales team at Coveris in Austria faced a real challenge when it came to acquiring new customers: it often felt like a waiting game. Preparing for first contact was a time-consuming process, involving manual research both online (on platforms like LinkedIn) and offline (at trade fairs and other industry events). No matter how hard the team worked, they could never be sure whether they were targeting the right decision-makers, which led to wasted time and missed opportunities.
To make matters worse, even when the team managed to identify potential companies, getting past the gatekeeper (the infamous “sales firewall” of many businesses) was nearly impossible without a direct contact. No surprise that motivation took a hit.
Data quality was another big issue. Without clear target companies, the names of key decision-makers or job titles, many calls ended up going nowhere. This lack of efficiency didn’t just mean missed opportunities, it also had a negative impact on the team’s mindset.
"It was frustrating to make so many calls that often led to nothing. Our motivation suffered, and we weren’t able to sell as efficiently as we would have liked." – Alexander Götz, Area Sales Manager @ Coveris Flexibles Austria
One thing was clear: The team needed a solution that not only saved time but also delivered better results.
The solution
Since switching to Dealfront, the Coveris sales team has seen a huge boost in their prospecting success. Most importantly, reaching their target audience has become a lot easier, and that has done wonders for the team’s motivation. Just the thought of getting results after only 20 calls—rather than wasting 100 calls on dead ends—makes a massive difference.
The Coveris team works in dedicated prospecting weeks, where they block out an entire week just for outreach. Before Dealfront, preparing for one of these weeks took a full week in itself. Now, thanks to Dealfront, prep time has been slashed to just half a day.
"Thanks to Dealfront, we can now prepare for a full week of prospecting all on the Friday morning before. It used to take us way longer.” – Alexander Götz, Area Sales Manager @ Coveris Flexibles Austria
In addition to saving an incredible amount of time, the new approach also allows the sales team to focus on what really matters: direct contact with the right decision-makers. With just a few clicks, Dealfront provides precise company and contact details with an estimated 99% accuracy. No more duplicate research, no missed companies, no data gaps.
"With Dealfront, I can trust that I’m finding 99% of the companies that match my target audience." – Alexander Götz, Area Sales Manager @ Coveris Flexibles Austria
The right data at your fingertips with Dealfront
The quality of results has truly impressed the sales team: in about 80% of cases, Dealfront provides Coveris with the right decision-makers. Even when a contact has moved on from the company, just dropping their name can still open doors: "Can I speak with Ms. Meier?" – "Ms. Meier is no longer in charge, but Ms. Hoffmann is." Having at least one accurate name gives the sales team a huge advantage, because it quickly builds trust and makes it much easier to get past the initial gatekeeper.
In one use case, Coveris needed to find companies and key contacts in the Swiss hospitality industry. With Dealfront, they were able to go even further, because now they can filter their search by company size and revenue to zoom in on exactly the right prospects.
Dealfront makes it easy for Coveris to filter their search for target customers
As a result, Coveris can now easily customize and combine filters as needed, so they can precisely target their ideal audience.
Major reduction in research time
Thanks to Dealfront’s user-friendly interface and high-quality data, Coveris now saves up to 40 workdays on research each year. With around ten dedicated prospecting weeks per year, the sales team now needs just 10 days for preparation instead of 40–50 days. Even better: according to Coveris’s own analysis, they’ve tripled their sales efficiency. They’re especially seeing stronger results among new customers, where the number of scheduled meetings has doubled.
Searching for ideal customers by region (Switzerland) and industry (glass/glassware)
For Coveris, Dealfront is more than just an easy-to-use tool. We’re their reliable partner for making prospecting easier. As the company continues its rapid growth, Dealfront is helping the entire sales team easily reach more new customers every day.
Key takeaways
Massive time savings: Preparation time for a prospecting week was reduced from a full week to just half a day, cutting research effort by up to 75%.
Boost in efficiency: Coveris tripled its prospecting success and doubled the number of scheduled meetings with new customers.
Reliable targeting: With Dealfront, Coveris reaches 99% of relevant target companies and finds the right decision-makers in 80% of cases.
Higher motivation & trust building: Thanks to precise data, the sales team approaches outreach with more confidence, and having key contact names makes for the perfect conversation starter.
More efficiency, less hassle – a game-changer for prospecting
Dealfront has been a true game-changer for new customer acquisition at Coveris. With one single tool, the team slashes their research time while making their entire sales process much more efficient.
"Any company that does cold calling should absolutely be using Dealfront." – Alexander Götz, Area Sales Manager @ Coveris Flexibles Austria
The combination of reliable, GDPR-compliant data, an intuitive interface, and clear, actionable results has led to noticeable time and resource savings. At the same time, the higher success rate has boosted team motivation, making prospecting a more confident and optimistic process.
The results speak for themselves. Now, the team at Coveris is three-times as efficient and booking twice as many new customer meetings as before. They’re confident that choosing Dealfront was a smart move for modernizing, streamlining and boosting their sales activities.
