How Global Call Forwarding Increased SQLs by 60% with Dealfront

Get to know Global Call Forwarding

Global Call Forwarding helps businesses establish a local presence worldwide through international virtual phone numbers. With coverage in over 160 countries, they provide essential communication solutions, including inbound/outbound voice, call tracking, advanced IVR, call recording, and local ringback tones. Their mission is to enable businesses to seamlessly connect with their global audience, increasing credibility and improving customer engagement.

The challenge

Despite a strong online presence and a significant investment in Google Ads and SEO, Global Call Forwarding faced a major hurdle—low website conversion rates. While their marketing efforts successfully drove traffic to their website, only 2.5–3% of visitors converted.

Potential customers were browsing their services, starting the sign-up process, and then abandoning it before completion. The company needed a way to identify and engage these high-intent visitors to improve conversions and maximize the ROI of their search campaigns.

The solution

To solve this challenge, Global Call Forwarding turned to Leadfeeder by Dealfront. By using Leadfeeder’s website visitor identification and intent data, the company was able to:

• Uncover which businesses were visiting their website, even if they didn’t fill out a form

• Track visitor behavior, such as the pages they viewed and the time spent on each page

• Identify high-intent leads and engage them through a personalized outreach strategy

Their sales team adopted a structured approach:

• Reviewing Leadfeeder leads regularly to spot potential opportunities

• Sending personalized LinkedIn connection requests to key decision-makers

• Leveraging social media engagement to build credibility and stay top of mind

• Following up via calls, emails, and direct messages to nurture prospects

The results

Since implementing Leadfeeder, Global Call Forwarding has seen impressive improvements in lead generation and website conversions:

• 60% increase in Sales Qualified Leads (SQLs) per month

• Website conversion rate improvements:

  • Organic search: +30%

  • Paid search: +23%

  • Direct traffic: +30%

By combining Leadfeeder’s insights with an optimized sales and social media strategy, Global Call Forwarding successfully turned website traffic into high-quality leads, resulting in more conversions and a higher return on marketing investment.

Key takeaways

• Use Leadfeeder to identify high-intent website visitors: uncover potential customers who don’t fill out a form but show interest in your services.

• Leverage social selling: connecting with prospects on LinkedIn and engaging through social media can warm up leads before direct outreach.

• Personalized follow-ups matter: understanding visitor behavior allows sales teams to craft tailored messages that resonate with potential customers.

By integrating Leadfeeder into their marketing and sales process, Global Call Forwarding gained valuable insights into their website traffic, improved their lead generation efforts, and significantly increased SQLs. If you’re looking to boost your lead generation and improve conversion rates, Leadfeeder can help.