How a Telecommunications Company Is Successfully Using Dealfront for Digital Sales in Everyday Operations

Get to know the company

The telecommunications company, which is based in Germany and specializes in B2B cloud communication solutions, ensures its customers have smooth process workflows and uncomplicated communication between departments. For over 100 years, they have enabled companies globally to work profitably and securely, thanks to intelligent technologies. The telecommunications company develops open, convergent, and innovative solutions to facilitate and improve communication and cooperation, whether in the Cloud, onsite or as a hybrid model. This is exactly how uncomplicated they wanted to map the data flow and information supply for their sales team. The Germany-based company came across our Sales Intelligence solution from a recommendation—and now, a stress-free supply of B2B information has been guaranteed!

They rely on Dealfront particularly for customer acquisition in German-speaking countries. In this way, the sales team is able to keep track of all the important innovations in their target markets, as well as of exciting target companies.

“I would recommend Dealfront to anyone who manages several responsibilities and customers at the same time. With Dealfront, you can directly identify the challenges of a company and can develop individual customer solutions based on that.”

The Challenge: How Can The Telecommunications Company Obtain Up-To-Date B2B Data Without Carrying Out Its Own Lengthy Research?

Although the possibilities of the internet are useful to save yourself lots of input, when it comes to summaries, how up-to-date information is, and the time spent, manual research often has its limits. For the telecommunications company, one thing was clear; a data provider that could reliably supply the sales team with up-to-date, high-quality B2B data was a must.

The most important task is direct contact to customers, especially in sales. However, their problem was that many employees primarily had to collate the most important information themselves. The company had to research all B2B information such as company reference data, turnover, current news and social media accounts individually, meaninga huge waste of time and money.

The telecommunications provider also aimed to advance digitization, alongside improving information accuracy, automation, and resource planning. As a result of the Coronavirus pandemic, daily sales work shifted to the virtual space completely. For them, this meant an opportunity to take a big step toward digitization.

The Solution: Dealfront as a Highly Up-to-Date Data Streaming Service

Since the introduction of Dealfront, almost 60 sales employees could gain access to our cloud software. This means that now those 60 people no longer need to manually search for up-to-date and complete data on their existing or prospective customers.

Thanks to the cloud approach of our tool and of the flat rate model, the telecommunication company is no longer “stuck” with old data. This form of data streaming only allows the company to access the information when needed. The Artificial Intelligence that supports our tools, however, takes over the research. In this way, they benefit from the most up-to-date B2B data and can focus entirely on the needs of its customers.

Dealfront's Deep Data and access to over 6 million companies and 24 million contact details for DACH are essential to the company. They generate special company lists with the most important information according to topic and target audience. Furthermore, their sales teams like to use email alerts from Dealfront. They can have an info email sent directly to their inbox about a specific trigger event—for example, trade fair visits or expansions within target companies. This makes it easy for their sales staff to get in touch with potential customers.

The detailed company profiles containing the latest company news are frequently used, especially for cold calling. The company’s sales team knows which prospects are suitable for acquisition right away, and also have valuable input that they can draw on when approaching them. The company can also use numerous filter functions to control the input in a way that is most useful for them.

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“Dealfront is like a streaming service for B2B data! An absolute time-saver!”

Conclusion: Digitization of Sales Made Easy

With Dealfront, the telecommunication company relies on the leading cloud software for sales and marketing intelligence in the European markets. This means that the most accurate B2B data is not only accessible in concise company files, but it is also constantly updated with relevant input.

Using Dealfront, they no longer waste time on tedious searches doing web searches but can instead move directly into acquisition. The intelligent algorithms of the Dealfront tools and machine learning ensure the completeness and precision of the data.