How ROI Amplified Converts Website Visitors into Sales with Dealfront

Get to know ROI Amplified

ROI Amplified is a full-service marketing agency based in Tampa, Florida, specializing in digital marketing, PPC, SEO, and marketing automation. Their mission is to provide data-driven strategies that maximize client ROI.

The challenge

ROI Amplified needed a way to track and qualify website visitors effectively. Their previous approach only captured data when a visitor submitted a lead form, leaving them with limited insights into potential leads who didn’t convert. They sought a solution that could:

• Provide a full history of website activity before a lead form submission

• Help their sales team prioritize and personalize outreach

• Measure the effectiveness of their content marketing strategy

Zapier takes companies from Leadfeeder and — twice a day — puts those over into SharpSpring, Bowlby said. And then, when someone fills out a lead form, it automatically finds when they were first on the site and shows me all their information. It’s a lot more information than you’d normally get from a lead submission. - Zach Bowlby, CEO 

The solution

ROI Amplified integrated Leadfeeder by Dealfront with SharpSpring (their CRM) using Zapier to create a streamlined lead tracking process. 

Their approach includes:

Website visitor identification: Leadfeeder automatically tracks and identifies companies visiting the website—even if they don’t fill out a contact form. CRM integration: Zapier sends Leadfeeder data into SharpSpring twice daily, ensuring all visitor activity is added to lead records. Sales intelligence: The team now has a complete view of a lead’s journey, including:

• When a company first visited the site

• Time elapsed between the first visit and lead submission

• How many times they viewed the contact page

• Every page visited prior to reaching out

Leadfeeder shows me everything they’ve done before they submit the form, which is invaluable, Bowlby said. We’re identifying at least 60 to 70 percent of the companies that are on our site that way. - Zach Bowlby, CEO 

What ROI Amplified learned using this strategy

By leveraging Leadfeeder’s insights, ROI Amplified made two key discoveries that reshaped their approach:

Optimizing content strategy: Initially, they focused on technical blog content (e.g., Google Ads tutorials), which drove high traffic. However, Leadfeeder data revealed that much of this traffic came from university students—not their ideal B2B audience. Shifting their focus to top-level content (e.g., hiring a marketing agency) led to a notable increase in qualified leads.

Understanding visitor intent: Many companies viewed the contact page multiple times before reaching out. This insight prompted ROI Amplified to enhance their contact page with multiple ways to get in touch, ensuring ease of access for potential leads.

Leadfeeder has been really good for figuring out what content is reaching who. - Zach Bowlby, CEO 

The results

Since implementing Leadfeeder by Dealfront, ROI Amplified has achieved: 

Higher sales efficiency: With better insights, their team can prioritize outreach to engaged visitors. More qualified leads: Tracking visitor behavior before lead submission provides deeper intelligence for sales conversations. Better marketing strategy: Understanding which content attracts high-intent leads has refined their content approach.

Key takeaways

Use Leadfeeder daily: Regular tracking helps capture and engage high-intent leads. Leverage CRM integration: Syncing visitor data with SharpSpring ensures a full picture of each lead’s journey. Optimize content strategy: Data-driven adjustments help target the right audience and drive conversions.

By integrating Leadfeeder with their existing sales and marketing tools, ROI Amplified has transformed their lead generation strategy—turning website visitors into valuable opportunities and driving business growth.