Here’s what Snuup has achieved with Dealfront:
5
new potential customers identified per week
64%
hit rate from lead to offer request
87%
close rate from offer to deal
Get to know Snuup
Snuup is a small but mighty revenue marketing and pre-sales agency based in Finland. Snuup helps customers find long-lasting clients and modernize their sales by creating sales opportunities through contacting, lead generation, marketing, and focus group studies. They also offer rental marketing and sales resources like CMOs and Chief of Sales to help companies level up.
The challenge
The Snuup team was looking for a way to identify businesses visiting their own and their clients’ websites, even if they didn’t fill out a form. Their previous solution was expensive and only tracked form submissions, which left them with big gaps in valuable lead data. As sales is the core of their business, they needed a tool that could uncover these anonymous site visitors and help them to then prioritize outreach.
The solution
Tiina, COO of Snuup, discovered Leadfeeder by Dealfront while working as a rental CMO for a client. Impressed by its capabilities, and after a conversation with Sami from the Leadfeeder team, she decided to make the switch.
Now, Snuup uses Leadfeeder to:
Identify website visitors — even those who don't convert
Track behavior like pages viewed and time spent
Feed leads into CRM systems like HubSpot
Prioritize follow-up with hot, warm, and “if-you-have-time” leads
Snuup also uses Leadfeeder to track campaign performance (CPC, content, email) and filter leads into SQLs or MQLs depending on behavior. If a lead isn’t ready for a meeting but resurfaces in Leadfeeder later, they follow up again. This flexibility allows Snuup to nurture leads over time and strike when the iron is hot.
“We recognize Leadfeeder as a must-have, it gives us much more information and we are not depending on email marketing but a multi-channel campaign that we get leads and we can prioritize leads as hot, warm, and if-you-have-time-leads. We also track the leads that go from SQL to MQL, if they don’t want the meeting but say that at some point they would be interested. If they pop up in Leadfeeder again at some point, we will contact them.” – Tiina Salminen, COO, Snuup
The results
Since implementing Leadfeeder, Snuup sees consistent pipeline growth:
3 to 5 new potential customers identified per week
87% hit rate from offer request to deal
20% close rate from lead to offer request
64% lead-to-offer request conversion rate (up from 10–12% before)
Before Leadfeeder, 90% of their offer requests came from inbound leads, with just 10% from cold outreach. Now, they’re contacting warm leads who’ve already shown interest by visiting the site, which has drastically improved their hit rates and conversions.
“We did a Google Discovery campaign relating to the subject, tracked CPC in Leadfeeder and email clicks/opens, and contacted interesting ones. We contacted 50 companies in total. The Hit Rate from SQL to booking a meeting was really good, 26%. Usually, the hit rate with contacting consulting is about 10-12 percent.” – Tiina Salminen, COO, Snuup
Leadfeeder helps Snuup’s clients, too
Snuup also tracks campaign performance for their clients using Leadfeeder. In a recent campaign for a consulting company — a notoriously tough industry to break into — Snuup saw impressive results using a mix of Google Discovery ads, Leadfeeder insights, and email outreach.
They contacted 50 companies
26% hit rate from SQL to booked meeting — more than double the industry norm
“Leadfeeder is a great tool for sales and marketing. Leads that otherwise may have gone unnoticed can now be tracked via Leadfeeder. It's a good thing that there are many connections for CRM systems, especially Hubspot. Of course, nothing works on its own, but Leadfeeder is a good piece of the whole puzzle!.” – Tiina Salminen, COO, Snuup
Key takeaways
Snuup's success with Leadfeeder can be replicated by following these key takeaways:
Use Leadfeeder to uncover leads that don’t fill out forms
Prioritize warm leads based on on-site behavior
Track campaign ROI and lead journey with custom feeds
Identify returning visitors and re-engage them at the right time
Apply the same approach to client campaigns to improve results
By implementing these strategies, businesses can enhance their lead generation and conversion rates, ultimately driving growth and success.
