What Tickster achieved with Dealfront:
50%+
reduction in prospecting time
CTR on ads
Improved click-through rates (CTR) on ads
Lead qualification
Better lead qualification with Leadfeeder
“With Dealfront you can save a lot of time and get better data as well. So we would definitely recommend it. Maybe not to our competitors, but to someone else in the markets.”
Jonas Lyckander
Head of Marketing @ Tickster AB
Get to know Tickster
Tickster AB is a Swedish company specializing in ticketing and point-of-sale (POS) solutions for events, cultural institutions, and venues across the Nordic region. With the largest market share in Sweden, Tickster has built a reputation for delivering a seamless and intuitive platform that helps organizers manage ticket sales, on-site transactions, and customer engagement.
Founded by festival organizers frustrated with existing solutions, the company was born out of a need for a better system—one that could handle everything from ticketing to bar and restaurant sales. From concerts and festivals to museums and theaters, Tickster’s innovative system streamlines operations, enhances security, and improves the visitor experience. With a strong commitment to user-friendliness and technological advancement, Tickster continues to support event organizers in creating memorable and hassle-free experiences, now expanding into Norway and Denmark.
The challenge
As Tickster expanded beyond Sweden into new markets like Norway and Denmark, the company faced significant challenges in understanding the competitive landscape and identifying potential customers. While they had deep market knowledge in Sweden, entering new territories required extensive research to map out competitors, assess customer segments, and refine their sales approach.
Manually prospecting and gathering contact information was also time-consuming, slowing down the sales team’s efforts. Without a clear view of the market, targeting the right prospects and running effective marketing campaigns became increasingly difficult. Additionally, sharing insights across teams was a challenge, making it harder for marketing and sales to align their strategies in unfamiliar regions.
The solution
By using Dealfront, and implementing Dealfront’s Target tool in particular, Tickster was able to streamline its prospecting process and significantly reduce the time spent identifying potential customers. Instead of manually researching new markets, the sales team could now quickly segment prospects, analyze competitor presence, and prioritize outreach with a clear strategy. This gave them a structured approach to entering new markets like Norway and Denmark, making their expansion more efficient and data-driven.
For the marketing team, Dealfront provided valuable insights into target audiences, allowing them to build and refine customer groups for their ad campaigns. By integrating Dealfront’s data with advertising platforms, they could test, compare, and optimize their targeting strategies, improving campaign effectiveness. Because the marketing team had access to such data, the Tickster team as a whole, also benefitted from seamless internal sharing of insights meaning that both sales and marketing teams could align their efforts, ensuring a more cohesive market entry strategy.
“The biggest help with Dealfront for the sales team specifically was the time management and the amount of time we actually saved when doing prospecting.“ - Johan Skogsberg , Sales Director @ Tickster AB
Use case example
At Tickster, Dealfront’s solutions are used by both the sales and marketing teams, helping them collaborate more effectively and streamline their workflows. The sales team uses Dealfront’s Target tool to create highly targeted prospect lists, track competitor strategies, and gain deep insights into new markets. With Target, they can quickly identify potential customers, understand their existing suppliers, and tailor their outreach accordingly, saving them more than half the time they previously spent on manual prospecting.
“Since we did a lot of the lists manually and did the prospecting manually before, I would say that we cut that time more than half by using Target.“ - Johan Skogsberg, Sales Director @ Tickster AB
For the marketing team, Dealfront plays a crucial role in building precise audience segments for ad campaigns. They export prospect lists directly into ad platforms, ensuring their campaigns reach the most relevant businesses. By aligning their sales and marketing efforts, Tickster has improved the efficiency of both teams, creating a seamless approach to market expansion and lead generation.
Beyond time savings, Dealfront’s ease of use and CRM integration means fewer tools to manage, reducing complexity while increasing efficiency. This balance of powerful insights and simplicity makes it an essential tool for Tickster’s growth strategy.
“It’s super easy to use and get started with and if you use it correctly the ROI is more than worth it!“ - Jonas Lyckander, Head of Marketing @ Tickster AB
Key results
50%+ reduction in prospecting time – by automating and streamlining prospecting efforts with Target, Tickster has cut manual prospecting time by more than half, allowing the sales team to focus more on engaging prospects and closing deals.
Improved click-through rates (CTR) on ads – by using precisely segmented audience lists from Dealfront, the marketing team has seen better CTRs and more ad engagement, leading to more effective campaigns.
Faster market expansion – the ability to copy successful filters and apply them to new regions has significantly sped up entry into new markets like Denmark and Norway, making research and strategy execution much more efficient.
Better lead qualification with Leadfeeder – by tracking real-time website activity, Tickster can now identify hot and cold leads more effectively, allowing the sales team to prioritize outreach and close deals faster.
“Dealfront has been really valuable for us, helping us streamline our processes and save valuable time. With smarter insights and automation, we can focus more on actual sales rather than admin work. It's made a real impact on our efficiency and results.“ - Jonas Skogsberg, Sales Director @ Tickster AB, Position @ Company
In summary
Dealfront has become an essential tool for Tickster’s sales and marketing teams, streamlining prospecting, improving ad performance, and enhancing market research. By cutting prospecting time by more than half, the sales team can focus on high-value activities like engaging leads and closing deals, while the marketing team benefits from more precise targeting, leading to better ad performance and higher click-through rates.
Dealfront's ability to replicate successful strategies across new regions has accelerated market expansion efforts. With the added insights from Leadfeeder, Tickster is now better equipped to qualify leads in real-time, ensuring a more efficient and effective sales process.
