Here’s what YourSales has achieved with Dealfront:
Identified high-intent prospects
from anonymous website visitors
Automated lead transfer
into CRM for faster follow-ups
More relevant outreach
based on prospect’s website activity
Get to know YourSales
YourSales is a global sales consulting and outsourcing company with a network of over 1,000 sales professionals across Europe, North America, Latin America, and Asia-Pacific. Specializing in B2B SaaS, YourSales helps companies expand their sales teams without adding in-house staff.
We spoke with Jakob Thusgaard, Founder & CEO of YourSales, about how his team uses Leadfeeder by Dealfront not only for their own lead generation but also to enhance their clients’ sales strategies.
How YourSales uses Dealfront
By integrating Leadfeeder by Dealfront into their sales workflow, YourSales gains deep insights into buyer behavior, allowing their sales team to engage prospects at the right moment with relevant conversations. Since YourSales also helps clients optimize their sales processes, Thusgaard shared valuable tips on maximizing the platform’s potential.
How YourSales sales reps turn insights into action with Dealfront
1. Identifying high-intent visitors who don’t fill out a lead form
One of the biggest challenges in B2B sales is potential customers browsing a website without leaving their contact details. Leadfeeder by Dealfront solves this by revealing which companies visit a site, what pages they view, and how long they stay.
YourSales filters this data to focus only on high-fit companies, ensuring their sales team spends time on the most relevant prospects.
2. Automating lead transfers to the CRM
YourSales seamlessly integrates Leadfeeder by Dealfront with Salesflare (their CRM) using Zapier, automatically sending lead data into the system. This enables sales reps to receive real-time updates on prospect activity without having to switch between platforms.
"You don’t want salespeople swapping back and forth between applications when what they’re really there to do is be on the phone or talking to people online," explains Thusgaard.
By automating this process, YourSales also ensures that their team and their clients’ teams can act quickly on website visitor data.
3. Tracking website activity of email subscribers
With Leadfeeder by Dealfront’s Mailchimp integration, YourSales links website activity to email subscribers, gaining valuable insights into individual engagement.
When someone signs up for the mailing list, their website behavior is recorded and tied to their contact information. If they return to the site from an email campaign, YourSales can see exactly what content interests them, helping them to personalize follow-ups.
4. Perfecting follow-ups: fast, but not too fast
Timing is crucial in sales outreach. If a prospect is contacted too late, their interest may have faded; if they’re reached out too soon, it can feel intrusive.
"You want to reach out as soon as possible—without it being creepy. A few minutes or an hour or so after the visit usually works well. That’s how you get the best results," says Thusgaard.
Using Leadfeeder by Dealfront, YourSales ensures their sales team strikes the perfect balance, engaging prospects when they are most interested but without overwhelming them.
5. Starting meaningful, relevant conversations
Knowing what a prospect has researched helps sales reps craft highly relevant outreach messages. However, Thusgaard advises against being too direct about a visitor’s browsing history.
Instead of saying, “I saw you were looking at our product page,” he suggests asking open-ended questions that encourage prospects to share their thought process.
"When you’re trying to guide someone through a complex sales process, you really want to help them understand the solution and how to buy," Thusgaard explains.
By using Leadfeeder by Dealfront insights strategically, YourSales empowers its team to engage in consultative sales conversations that guide prospects through the decision-making process.
In summary
When onboarding new clients, YourSales often finds that businesses are missing key automation opportunities in their sales processes. That’s why they rely on Dealfront, not only for their own team but also for their clients, to uncover hidden leads, automate workflows, and enable smarter, more data-driven sales strategies.
"There's tremendous value in having a well-informed sales professional guide prospects through the sales process," Thusgaard says. "But being informed doesn’t mean making people feel uncomfortable—you still need to validate the need driving their behavior."
With Leadfeeder by Dealfront, YourSales equips its sales team with insights that most reps never have, turning anonymous website traffic into actionable sales opportunities.
