A podcast can be your daily companion. Whether on the bus or train, in the car or on a plane, a podcast helps you pass the time and learn something new-all without disrupting your flow.
Whether you’ve been in Sales for years or are brand new, there’s always something new to learn. Podcasts are ideal for B2B Sales if you want to get your hands on practical tips or the newest insights from industry experts.
Everyone and their mother are doing podcasts so we’ve curated a whole ocean of them to compile the ultimate B2B podcast list for you!
The list we’ve put together is dedicated to B2B sales, business, and marketing. These topics often overlap so many of the podcasts cover a combination of them. Of course, we’ve also asked our colleagues to share their personal favorites with you.
Note: The podcasts aren’t ranked according to our preference, just numbered for organizational purposes.
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Whether you have under 10 minutes during your break, or time to pass on your commute there’s something for everyone. So here’s our list of podcasts to give you insights into the innovative approaches and comprehensive expert knowledge in the world of B2B.
Podcasts for B2B sales
Selling Made Simple And Salesman Podcast (Will Barron)
Airs: several times a month
Duration: between 10 and 45 minutes
The Salesman Podcast is one of the most popular podcasts on B2B sales. Will talks about the influence of Artificial Intelligence on the B2B industry, how to create good presentations, cold calling and much more. If you are working in sales and online B2B, this is the right podcast for you.
The GTM Podcast
Airs: several times a month
Duration: between 40 and 55 minutes
The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
Sales Gravy (Jeb Blount)
Airs: weekly
Duration: between 5 and 50 minutes
Whether you’re looking for 5-minute tidbits or 50-minute deep insights, Jeb uncovers all the moving parts of being a professional sales manager. He touches on the importance of personal development and mindset as well as how Covid opened up new sales avenues.
The Brutal Truth About Sales & Selling (Brian Burns)
Airs: several times a week
Duration: between 10 and 45 minutes
This podcast with host Brian Burns is relentlessly honest! In his podcast, Brian explains how sales elites differ from hopeless salespeople, and he's brutally honest about it. How do you achieve your B2B sales goals? Brian shows you what you need to watch out for in order to win customers with various examples from actual salespeople!
Sales Influence (Victor Antonio)
Airs: weekly
Duration: between 5 and 60 minutes
How would you describe sales today? If you said obstacle course, you’re not alone. That's why Victor Antonio addresses all aspects of modern B2B sales for you in his Sales Influence Podcast and has valuable tips ready for you to apply straight away. How about a bit of sales psychology, the modern sales funnel or pipeline boosters? Comb through the episodes, and you’ll be sure to find something just for you!
The Sales Evangelist (Donald C. Kelly)
Airs: about 2x per week
Duration: between 20 and 50 minutes
In contrast to Inside Sales Coach, Donald addresses the newcomers to sales in the Sales Evangelist podcast. So if you’re new to sales, learn how to win your target customers or how to land your emails and pitches just right.
ARRtist on AIR (Jannis Bandorski, Julius Göllner and Matthias Ernst)
Airs: several times a week
Duration: 50 to 70 minutes
Have you ever wanted to take a peek behind the curtains of a successful SaaS company? Well, with the ARRtist on Air podcast, you can! They offer their show in both English and German, so if you’re interested in topics like fundraising, product development, starting a business or supply chains be sure to check it out!
Podcasts for traditional sales and cold calling
The Advanced Selling Podcast (Bill Caskey and Bryan Neale)
Airs: weekly
Duration: between 5 and 30 minutes
The hosts, Bill and Bryan, are sales trainers and know the most important aspects of selling. Their podcast gives you tips on how to stay motivated, time management or even morning routines-all tailored to you and your sales team.
The Sales Engagement Podcast (Outreach)
Airs: several times a week
Duration: between 25 and 45 minutes
The Outreach podcast knows exactly what customers want in today’s B2B world. With their storytelling style you’ll hear about women in sales, change management as well as home office tips, all while keeping the customer in focus.
30 Minutes to President's Club | No-nonsense Sales (Nick Cegelski + Armand Farrokh)
Airs: weekly
Duration: between 15 and 30 minutes
In this podcast you’ll get Nick and Armand’s unfiltered thoughts on how real distribution should work. No false promises given by sleazy sales people here so be sure to tune in!
Hey Salespeople (Jeremy Donovan)
Airs: about 2x per week
Duration: between 15 and 25 minutes
Jeremy defines distribution as both art and science. His passion for sales definitely comes across when talking about AI in sales, solution selling, and leadership styles. Be sure to tune in!
Surf and Sales (Richard Harris and Scott Leese)
Airs: several times a week
Duration: between 30 and 55 minutes
In this podcast, Richard and Scott unpack the do’s and don’ts of your daily sales business. They give hands-on advice on finding the right salespeople, creating the best sales mindset, and how to approach potential customers-whether it’s via traditional cold calling or on LinkedIn.
Practical Prospecting (Maggie Blume & Jed Mahrle from Mailshake)
Airs: weekly (every Tuesday)
Duration: between 10 and 20 minutes
If you don’t want to waste your time listening to conversations that have no real-world value, practical prospecting is here to save your day! In this podcast, you’ll get hands-on tips on how you can improve your outbound sales methods. The hosts, Jed Mahrle and Maggie Blume, share their years of sales experience to give you the insights you need to do your job. From cold outreach to writing that killer email, there’s something for everyone to get started right away.
Your Sales MBA® (Jeff Hoffman & CeCe Aparo)
Airs: does not air anymore
Duration: between 15 and 25 minutes
Although this podcast hasn’t been aired since 2020, you can still find valuable gems on leading sales conversations. The short ‘n’ sweet episodes pack a punch! Jeff and CeCe talk about everything from tradeshows to how to handle irate customers or prospects. Want to know what to do when you get ghosted? They’ve got you covered.
Sales Pipeline Radio (Matt Heinz)
Airs: weekly
Duration: between 10 and 15 minutes
Matt Heinz, founder and CEO of Heinz Marketing brings over 20 years experience in business development, sales and of course marketing . Learn about all aspects of selling in his podcast—from marketing and sales alignment to the right tech stack to recruiting in sales. Don't miss it!
Podcasts for (digital) sales strategies
Winning at Selling | Sales Leadership, Training and Development (Scott "the Professor" Plum and Bill Hellkamp)
Airs: weekly
Duration: between 25 and 35 minutes
The podcast name says it all! If you want to know how to capture the interest of your prospect this show is for you. Scott and Bill give you step-by-step strategies so you don’t get a virtual door slammed in your face.
Find My Catalyst Podcast (Mike Simmons)
Airs: weekly
Duration: between 15 and 50 minutes
Weekly episodes on sales strategies, training, coaching, sales enablement, sales increase and much more. If you want to explore everything the sales world has to offer, this podcast with host Mike is for you.
Make it Happen Mondays (John Barrows)
Airs: weekly
Duration: between 45 and 90 minutes
As a sales trainer and coach, John knows all the hurdles that a sales rep encounters along their path. From cold calling tips to motivation strategies, this podcast contains everything you need to take your sales tactics to the next level.
Business Wars (Wondery)
Airs: several times a week
Duration: between 5 and 35 minutes
Business Wars is about the “big bosses" in the business world, for example Pizza Hut vs. Domino's or FedEx vs. UPS. Although the podcast is US-focust, it doesn't make listening any less exciting. Tuning in is essential for sales professionals since sales strategy is also covered.
This podcast is interesting for the sales department in so far as the sales strategies of the companies are also discussed.
Reveal: The Revenue Intelligence Podcast (Gong)
Airs: weekly
Duration: between 30 and 55 minutes
This podcast will provide you with probably the best insights into personalized sales and marketing. Devin and Sheena from Gong have very practical tips on how to boost your revenue and to rethink your strategies. If you want your business to grow, this is the podcast you should listen to!
Outside In (Charles Trevail)
Airs: several times per month
Duration: between 15 and 35 minutes
The B2B landscape has changed and evolved over the last 20 years. Online is the new offline and Charles gets to the bottom of it with many guests and experts in their field. He interviews well-known people from companies like Salesforce, Microsoft, PayPal, P&G and many more.
Podcasts for Executives & Management
Inside Sales Coach (Mark Garrett Hayes)
Airs: weekly
Duration: between 25 and 55 minutes
Do you lead a sales team? Then this podcast aimed specifically at sales execs will tell you everything you need to know on how to properly coach and align your team. Mark focuses on tele and digital sales with episodes on sales tech or on the onboarding process for new colleagues.
The Racki & Symes Podcast (Kyle Racki & and Matt Syme)
Airs: weekly
Duration: between 30 and 50 minutes
Podcasts are everywhere so how do you filter the good ones from the rest? Sure, you could use the ol’ trial and error method but ultimately you want a podcast where the host knows their stuff. Kyle Racki and Matt Syme show exactly that as they talk about their challenges as CEOs and how they solved them. Get real insights on the highs and lows of growth, as well as leadership, demand generation and mindset!
Podcasts in interview format
Conversations with Women in Sales (Lori Richardson)
Airs: weekly
Duration: between 15 and 45 minutes
This podcast is about providing support and inspiration to women in sales. For example, well-known guests who work as communication trainers or coaches, are also invited to speak about their experiences in the industry. An absolute must, especially for women in sales!
Sales Babble (Pat Helmers)
Airs: weekly
Duration: between 20 and 35 minutes
No small talk here, just direct insights from everyday sales life. If you need executable tips, sales strategies that work, and practical examples, this is the podcast for you. Pat also has exciting interviews in store so be sure to tune in!.
Entrepreneurs on Fire Business Podcast (John Lee Dumas)
Airs: several times a week
Duration: between 20 and 35 minutes
In this interview-style podcast, John sits with various entrepreneurs who talk about the importance of numbers in accounting, the location of your business or setting up your website. Also, John and his guests talk about personal development, motivation and time management which makes this podcast an absolute must for sales professionals.
The Quotable Sales Podcast (Kevin Micalizzi)
Duration: between 10 and 45 minutes
The latest episode of the Salesforce-supported podcast dates back to 2020, but the episodes are still extremely informative if you're in B2B sales. Host Kevin Micalizzi interviews various experts on topics like inside sales, customer success, building trust in sales, and more! Give it a listen!
Grow Your B2B SaaS (Joran Hofman)
Airs: weekly
Duration: between 25 and 45 minutes
New to the B2B SaaS podcast scene is this one from Joran Hofmann. Since February 2023, he’s had experts from the SaaS world on his show to talk about their respective areas of expertise. You can be sure that you’ll come away with lots of hands-on tips! Get insights on topics like UX design, customer success, demand generation, sales strategies and much more.
B2B Growth: Your Daily B2B Marketing Podcast (Sweet Fish Media)
Airs: several times a week
Duration: between 5 and 50 minutes
Not just a podcast for marketers but also highly recommended for sales reps! With different interviewees giving their broad perspectives, you’ll learn about leadership, social media, and how to negotiate with confidence. This podcast airs daily!
Sell or Die (Jeffrey Gitomer and Jennifer Gitomer)
Airs: weekly
Duration: between 10 and 45 minutes
Jeffrey and Jen discuss sales strategies, sales process optimization, and the art of connecting with customers with various people from the B2B sales industry. You can also get tips on boosting your personal development with time management and productivity strategies.
Podcasts for (sales) psychology, motivation and marketing
Goal Digger Podcast (Jenna Kutscher)
Airs: about 2x per week
Duration: between 25 and 45 minutes
Jenna provides you with a ton of hacks on how to increase your success in online business. Website redesign? No problem. Catchy email lists and speeches? Here you go. Get inspired by the US internet phenomenon.
Self Helpful (Kevin Miller)
Airs: several times a week
Duration: between 30 and 90 minutes
For many sales reps, mindset and dedication are the basis of success in sales. Kevin looks behind the scenes at the core of a positive and balanced mindset in this podcast. He talks about focus, goal setting, professional development and much more.
The Art of Charm (AJ Harbinger & John Dzubak)
Airs: weekly
Duration: between 45 and 90 minutes
Sales is all about connecting with people—you can't sell if you're not charismatic and friendly, right? In this podcast, you'll learn all about human interaction and how to become a better coworker. Learn all about how to start meaningful conversations and dive right into the mind of others!
HBR IdeaCast
Airs: weekly
Duration: between 25 and 35 minutes
The Harvard Business Review doesn’t just cover B2B sales and marketing, but sometimes delves into politics. They cover things like digitalization, entrepreneurship, and home office solutions. But they don’t shy away from topics like overcoming trauma, how to create transgender-friendly work environments, and checking privilege.
Marketing over Coffee (John J. Wall and Christopher S. Penn)
Airs: weekly
Duration: between 20 and 35 minutes
This podcast digs into every marketing niche there is. From product marketing, and communication models to social media-there’s a lot that’s covered here. Want interviews? Well-known personalities like Simon Sinke and Mike Volpe also swing by to share their insights!
Marketing School – Digital Marketing and Online Marketing Tips (Neil Patel and Eric Siu)
Airs: several times a week
Duration: between 4 and 10 minutes
Short, crisp, and to the point. In Marketing School, Neil and Eric report on marketing trends, customers, emailing or customer profiling. This makes the podcast highly relevant for sales as well! The two of them deliver all kinds of practical tips that you can apply and implement directly.
You’ve heard all about our favorites and now, we’d love to hear about yours! Did we miss any of your favorites? Let us know!
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