ZoomInfo Got You Down? Check Out 2024’s 11 Best ZoomInfo Competitors and Alternatives

ZoomInfo is one of the top B2B sales intelligence software solutions available on the market right now. But, are sales teams opting to use ZoomInfo because it’s the best fit for their business or because they recognize the name?

We’re here to tell you that there are other options out there.

Before we dive into the top 11 ZoomInfo competitors and alternatives, we’ll be laying some groundwork in the form of an overview of ZoomInfo. We’ll also be sharing the main reasons why people leave ZoomInfo in the first place.

What is ZoomInfo?

The term for platforms like ZoomInfo is ‘B2B lead database’. In case you’re unfamiliar, this essentially means that ZoomInfo sources and processes data about potential new customers for you.

ZoomInfo then connects you to leads that suit your parameters. This usually means they’ll be in one or more of your target demographics, and in search of a solution like the one your company offers. The platform sends you your targets’ contact details, such as email addresses or phone numbers.

Why do companies use ZoomInfo?

Some companies use ZoomInfo simply because they haven’t found any strong alternatives to ZoomInfo. If that’s you, read on for our list of top competitors.

As for what draws people to ZoomInfo in the first place, this usually comes down to two things: help with sales prospecting and support with lead nurturing.

It’s undeniable that ZoomInfo has a huge database of lead information. That means it can save you a lot of time when it comes to tracking down your next sales target. It also means that using ZoomInfo helps you build up a strong connection with the leads you’re most interested in selling to.

Is ZoomInfo a CRM?

Technically, ZoomInfo is not a CRM, but rather a database. This means that you can choose to use it to manage your customer relationships, but ZoomInfo on its own isn’t built with this as its prime purpose.

However, like many other lead database platforms, ZoomInfo offers integrations for extra functionalities. 

Among those are popular CRM software apps like Salesforce or HubSpot.

Is ZoomInfo expensive?

To answer this question, we’ll go to another one first: how much does ZoomInfo cost per month?

With an annual cost of $14,995, ZoomInfo costs can easily reach upwards of $100,000 depending on the number of users, credits, modules, and various other add-ons.

In some cases, this will fit into a company’s budget, especially if that company is a large enterprise with plenty of funding. However, that doesn’t mean ZoomInfo is necessarily cost-effective, or even worth that hefty price tag.

To put that another way, ZoomInfo should be worth the money you pay for it. And for the fact that it lacks features and functionalities that its competitors have (more on this shortly), the price simply seems a little high.

Is there a ZoomInfo alternative?

The short answer is ‘yes, there are plenty of ZoomInfo competitors and alternatives on the market’.

In order to qualify as a ZoomInfo competitor, providers have to be able to supply their customers with rich B2B data. The more information a platform can offer its users, the more viable an alternative to ZoomInfo it becomes.

ZoomInfo alternatives should also offer at least the same level of functionality as ZoomInfo itself does. Otherwise, they’d be more of a downgrade.

Lastly, any ZoomInfo alternative worth considering should not cost you more than ZoomInfo does.

So, with an increasing number of alternatives to ZoomInfo on the market, how can you pick the best one? Let us guide you through the top ZoomInfo competitors worth considering.

11 Best ZoomInfo competitors and alternative tools in 2024

Each of the 11 tools listed below can either compete with or, in the best cases, entirely outshine ZoomInfo. We’ve presented them in order, so you can start with the very strongest competitor to ZoomInfo and work your way down.

1) Dealfront

Sitting right at the top of our ZoomInfo competitors' list is Dealfront, and for good reason.

If you’ve stuck with ZoomInfo because it gives you access to information, Dealfront is the ideal software to swap for. It gives you rich, deep, and in-depth sales intelligence data on leads, helping you truly understand how best to engage every last one, alongside automatic lead scoring that will allow you to always prioritize the strongest lead.

Dealfront also offers plenty of integrations, including CRM tools, so you can build the perfect solution for both sourcing new leads and strengthening your bonds with existing customers.

Features:

• A long list of flexible, multi-purpose integrations

• Full support in 12 languages from the Dealfront team

• Data from multiple sources, including multilingual web crawling, for the best possible leads by any metrics

• Deep insights into customers and leads, as well as the extent to which they match your ideal customer profiles

• The largest B2B database in Europe, with over 40m companies and details for more than 180m contacts

• The free Connect Browser Extension provides deep insights and relevant company contacts for the websites you visit directly in your browser window

Advantages:

• Ideally optimized for B2B sales, letting you close high-value deals more easily

• Fully GDPR compliant with even the strictest data protection laws

• Multiple awards, in multiple regions—meaning lots of official bodies recognize what Dealfront has to offer

Pricing:

• Custom; contact Dealfront for a free demo, then let us put together a bespoke package for you!

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2) Cognism

With its strong focus on connecting you with more of your list of prospects, the question of Cognism vs. ZoomInfo tips in favor of Cognism.

This B2B data provider sources information from multiple markets to give you a complete overview of your potential future clients. Cognism also helps you reach out to your prospects with mobile numbers and similar details for easier connections.

Features:

• Sales prospector that combines firmographic, technographic, and buyer intent data

• Integrations with popular tools like Salesforce and HubSpot

• Highly accurate mobile numbers

Advantages:

• All data is manually checked, so you can rely on it

• The volume of data available means you get a full picture of your targets

• Great coverage of data

Disadvantages: 

• Much more geared towards B2B companies than B2C ones

Pricing:

• Much like Dealfront, Cognism offers custom pricing packages

3) Apollo.io

Plenty of people choose Apollo.io as their favorite alternative to ZoomInfo, largely because their databases are of a similar size (and that size is huge). Much like ZoomInfo, Apollo helps you connect with plenty of leads.

Apollo comes with a built-in AI that automatically sorts out the most promising leads. It does this by scoring leads against your ideal customer profile, so you can choose from the prospects that look the most likely to want to buy from you.

Features:

• Predictive analytics that score leads so you know where to focus your efforts

• Four CRM integrations to choose between

• A Chrome extension for accessing Apollo from anywhere, anytime

Advantages:

• Huge phone and email databases, meaning there’s potential for lots of customers

• Multiple attribute-based search filters to let you search for exactly what you want in Apollo’s databases

• AI support to help you shorten your sales cycles and focus on the best leads

Disadvantages: 

• Not as feature-rich as the top three options in this list

• UI isn’t entirely intuitive; it takes time to master the more complicated features

Pricing:

• Apollo offers a free package, plus pricing plans at $59/month, $99/month, and $149/month, depending on your needs

4) Lead411

A popular and versatile sales intelligence platform, Lead411 is a robust alternative to ZoomInfo. In addition to being more cost-effective than ZoomInfo, Lead411’s data is more accurate, despite the fact that their total volume of data is less than ZoomInfo’s.

Features:

• Data on customer intent is included with Lead411, letting you develop a richer understanding of your prospects

• B2B email lists to connect you directly to the most valuable customers

• 28 CRM integrations for full flexibility

Advantages:

• Lead411 has no limits on the availability of its B2B data 

• Offers growth intent data, outreach capabilities, and a seamless chrome extension

• More cost-effective than ZoomInfo with flexible pricing options and a free trial

Disadvantages: 

• No readily available information on data security and/or GDPR compliance

Pricing:

• The starting price per user per year is $5,000, which is roughly $417 monthly

5) Lusha

If you’re after a sales prospecting tool above all else, it’s worth considering Lusha. This ZoomInfo competitor makes it easy for users to create custom lists of prospects, which include those prospects’ emails and phone numbers, so you can effectively target the people who are most likely to want to become your customers.

Features:

• Google Chrome extension that lets you crawl LinkedIn and company websites

• Six CRM integrations

• 12 tracked contact attributes, so you can get rich insights into your future customers’ identities and preferences

Advantages:

• Very cost-effective, especially compared to ZoomInfo

• Data is global, with a particular focus on EMEA regions

• Suitable for small businesses, not just major enterprises

Disadvantages: 

• Lusha isn’t accessible for first-time sales intelligence platform users 

• Advanced features have to be purchased separately or included in a custom pricing bundle

• Lusha is a US-based company, which means that its methods and the data it holds do not fall under the scope of GDPR.

Pricing:

• Alongside a free version, Lusha offers packages at $29/month or $51/month, plus a custom plan beyond that

6) UpLead

This highly accurate B2B sales enablement tool is user-friendly and easy to master. It maintains accuracy through regular updates, which weed out old information and replace it with fresh data.

As for ZoomInfo vs. UpLead, the latter definitely wins out when it comes to pricing. UpLead is both more cost-effective and more transparent than ZoomInfo.

Features:

• Nine CRM integrations so you can pick the one that best suits you

• Over 50 search filters you can use to narrow down your list of prospects to the best of the best

• Both AI and human data verification for maximum accuracy

Advantages:

• UpLead’s free trial lets you figure out whether it’s the right solution for you before you have to make any payments

• No-commitment plans make it easy to change your mind as and when you need to, so you’ve always got the right solution

• Contacts cover over 200 countries—ideal for international sales

Disadvantages: 

• Less feature-rich than other ZoomInfo competitors

• Less coverage in regions like Europe compared to others on this list

Pricing:

• UpLead offers a free version, then packages at $99/month and $199/month, plus a custom package above that

7) Seamless.ai

The .ai part of this solution’s name already lets you know that Seamless is ahead of the game when it comes to artificial intelligence. That’s because Seamless.ai is a search engine that delivers your results using AI for optimal outcomes.

Seamless is a good alternative to ZoomInfo for companies that aren’t particularly concerned with finding a one-to-one ZoomInfo substitute, as Seamless.ai is not a true database. They label themselves as an AI-powered real-time search engine instead.

Features:

• Automated follow-ups to emails

• Integrations with tools like Cloze, Zoho, and SalesLoft

• Validation reports for every email address, so you know they’re reliable

Advantages:

• Strong focus on email lets you get in touch with multiple leads at the same time

• 50 free credits when you first sign up, so you can get to know the software without making an initial investment

• The built-in copywriting tool makes it easy to create bespoke content for leads

Disadvantages: 

• Not as cost-effective as most other solutions in this list, despite the free demo

• No stated GDPR compliance

Pricing:

• Alongside a free plan, Seamless offers a Basic package for $147/month, as well as Pro and Enterprise plans. Both of the latter are custom priced.

8) Clearbit

If your main goal is to build detailed customer and lead profiles using multiple sources of information, Clearbit could be a viable ZoomInfo alternative for you.

That’s because Clearbit collates data from sources like social media, alongside website traffic and behavior, to create in-depth profiles. This helps your sales team determine the most effective approach for each individual prospect, every time.

Features:

• Clearbit Connect, a Chrome extension, integrates directly into your Gmail

• Real-time lead identification for maximum flexibility

• An open API, which lets you craft your ideal solution using nine business APIs

Advantages:

• Firmographics and technographic data help enrich the data Clearbit offers

• A customizable plan that changes as you add more features, so you only pay for what you’re actually using

• Flexibility from the open API and integration into Gmail

Disadvantages: 

• Clearbit only offers a GDPR suppression setting that excludes contact results with EU location data

• No mobile direct dials, so you’ll have to enter numbers and dial manually

• Smaller lead database than other ZoomInfo competitors and alternatives

Pricing:

• Clearbit uses a custom pricing model

9) Kaspr.io

Lastly, Kaspr.io is a decent choice for those whose key goal is to add more automation into their sales pipeline.

It works by having you set up your ideal sales profile. Kaspr’s AI then searches the web for good matches, which become your leads. After that, Kaspr helps you automatically draft relevant, personalized emails to help you turn those leads into loyal customers as quickly and efficiently as possible.

Features:

• Integration within LinkedIn for easy use in the app

• Wide, broad database for the price you’re paying

• Up-to-date prospect information is available within a single click

Advantages:

• Since it comes with a quick, easy setup process, you can start using Kaspr almost right away after purchase

• The free plan gives you 50 credits each month, making it viable for small-scale sales and startups in particular

• The power of AI means Kaspr is fast, saving you precious time in closing your valuable deals

Disadvantages: 

• No integrated CRM—data has to be exported to one instead

• It’s mainly focused on LinkedIn, meaning the data will be more limited

• You can’t use Kaspr to lead-build, since it technically has no platform

Pricing:

• Kaspr offers a free plan, as well as packages costing $65 or $99 per month, respectively

10) D&B Hoovers

A sales acceleration solution that’s enjoyed some popularity, D&B Hoovers is a viable alternative to ZoomInfo for many companies.

Despite being less customizable and complex than some of the other tools in this list, D&B Hoovers’ platform is still a solid alternative to ZoomInfo. It’s a handy tool for teams looking to increase automation and spend more time selling.

Features:

• Automated email sending at the perfect time

• Full integration with Salesforce, bringing deeper insights to sales

• Audience Builder that integrates first-party data

Advantages:

• Powered by intent platform Bombora, meaning you get access to intent data

• Easy setup and a shallow learning curve

• Connects you directly to decision-makers so you can close deals faster

Disadvantages: 

• D&B Hoovers doesn’t offer a Chrome extension, so you may have to adapt your workflows if you choose it

• Simpler interface means less access to advanced features

Pricing:

• D&B Hoovers offer custom pricing plans

11) Adapt.io

Taking a strong focus on detailed customer information, Adapt.io is a ZoomInfo alternative for businesses that value rich data over everything else.

Adapt.io is geared towards giving users a deeper understanding of their customers and prospects by providing tons of details. It also lets users set the parameters for the types of customers they’d like to work with, so you’ll only be recommended leads that fit your ideal customer profile.

Features:

• A Chrome extension so you can do your prospecting from any device

• Many prospecting filters, so you can properly target your audience

• Strong support from customer success professionals

Advantages:

• You can export your data directly to your CRM of choice

• User-friendly design makes for an easy-to-deploy system

• Lead coverage in plenty of industries

Disadvantages: 

• No proper CRM integrations; you have to do the exporting yourself

• Less feature-rich than most other options in this list

• Lesser-known than other ZoomInfo competitors

Pricing:

• Adapt exclusively offers custom pricing plans

Quick comparison of top ZoomInfo competitors

Why not use ZoomInfo? 6 reasons why you should go with a competitor

We’ve compared ZoomInfo vs. competitors already—but it’s still important to understand exactly what would drive people away from ZoomInfo in the first place.

We’ve listed out some of the major reasons why people give up on ZoomInfo below. If any of these resonate with you, be sure to consider your options and think about which tools could give you a better user experience.

1) It’s not cost-effective

Put simply, ZoomInfo is not the cheapest solution. In isolation, that’s not necessarily a problem, but the deal you get in return is just not worth it compared to what competitors offer.

In particular, competitors that offer bespoke pricing plans are more cost-effective than ZoomInfo. That’s because custom plans will only have you paying for the features you actually use, so you truly get the best value for money.

Even choosing a budget tool with fewer functionalities than ZoomInfo can still be worth it in many cases, if only because it leaves you with more money to invest in other tools.

2) Competitors are offering more or better features

On the subject of value for money, it’s undeniable that plenty of ZoomInfo alternatives have more to offer.

For example, while ZoomInfo’s database is huge, some of this data is gathered from the business emails of ZoomInfo Lite users. Furthermore, ZoomInfo states that it updates data points any time a change in its evidence-based algorithms is detected but doesn’t provide a public timeframe for regular database updates, meaning some data could be out-of-date.

ZoomInfo is also not especially well-tailored for sourcing niche information or helping you corner niche markets. That means that competitors who specialize in niche marketing leads will simply have more features that suit you.

3) Alternatives offer more integrations

In the world of software, integrations mean customization. A solution that comes with lots of fully compatible integrations is one that you can adjust to suit your needs, so you can do all related tasks in a single optimized virtual suite.

ZoomInfo does offer some integrations. However, it doesn’t outdo the offerings of many of its competitors.

This consideration is also important if ZoomInfo simply doesn’t offer the specific integrations you need. So, it can be a good idea to choose a competitor that does offer fewer integrations overall, but more of the ones you like to use.

4) You’re after an all-inclusive solution

ZoomInfo is mainly focused on sourcing your new leads, not necessarily on driving the conversions of those same leads. This may be a problem for some ZoomInfo users.

If that sounds like you, chances are, you’re after something ZoomInfo can’t give you.

A proper all-inclusive lead generation and nurturing solution should come with a lot of integrations. That way, you can define exactly what it should be able to do, and what you don’t need.

5) You want to try something new

Lastly, you may have found that ZoomInfo hasn’t let you down, exactly, but that you wish it were… different. Maybe you aren’t getting the customer support you need; maybe you still can’t quite put your finger on what’s made you get tired of working with ZoomInfo.

Regardless of the reason, it’s never a bad idea to see what else is out there.

If that sounds like something that appeals to you, we highly recommend looking closely at our list of ZoomInfo alternatives and choosing the one you’re most interested in. In particular, you should pick a tool that offers a free demo.

In fact, you might find that trying lots of free versions is the best way to narrow down the perfect tool for your business purposes.

How do credits work in ZoomInfo?

ZoomInfo uses a system of credits to track how you’re using the platform.

Whenever you export a contact or lead out of ZoomInfo’s database, you consume a credit. Users get 1,000 credits per month, with bulk credits doubling that number. Your credits will reset back to 1,000 or 2,000, depending on your ZoomInfo plan, every time the month rolls over.

If you run out of credits before the new month starts, you’ll have to buy fresh ones if you want to keep prospecting. This makes ZoomInfo’s occasional inaccuracies very frustrating, as they eat into your limited number of monthly credits.

How to choose the best ZoomInfo competitor for your business

So, you know all about ZoomInfo’s top competitors—what makes them great, where their weaknesses lie, why you should give them a try, and more.

Now what?

We’re going to share some tips to help take you from simply knowing about ZoomInfo alternatives, to having a clear plan for choosing the best one for your company. Follow these best practices, and you’ll be able to narrow down that list in no time.

• Understand your needs What’s negotiable, and what isn’t? Are you willing to make compromises on some things? If so, which ones? You have to be very sure of exactly what you’re looking for in order to pick the ZoomInfo alternative that best fits your company’s needs. It can help to list out each item you’d like, then pick out the ones you absolutely cannot go without.

• Know your priorities Next, you’ve got to create an order to your wants and needs. Maybe your key goal is to make fewer, but more high-value, B2B sales this quarter. Or maybe your primary concern is budget-friendliness. Regardless of what they are, list out your priorities in the exact order in which they matter to you. This will help you find ZoomInfo competitors that closely align with your top priorities, so you end up with a solution that really reflects your company’s individual preferences.

• Record your ZoomInfo complaints What do you dislike about ZoomInfo, and how is the database platform not working for you? The more keenly aware you are of the things you’re unhappy with in ZoomInfo, the easier it will become to avoid those same traits and qualities in a new B2B lead database.

• Clearly define your budget If you know exactly how much money you’re working with, you’ll be able to eliminate options that fall outside of those numbers. You’ll also have an easier time discussing custom packages with companies that offer them.

• Try free demos As mentioned earlier, free trials are some of the best ways to test out a platform for yourself, so you can see which one is the best fit. A demo is a better option than a free version here, as demos typically give you the same experience as the full product. Free versions, meanwhile, usually have reduced features or functionality.

• Talk to sales representatives Remember that you’re the customer here. If someone were interested in your company’s products, you’d be happy to reach out to them and talk them through what your products can do for them. Your ZoomInfo competitors of choice are the same, so give them a chance to talk to you directly. Plus, if there’s a disconnect during direct communications, you’ll know right away that that’s not the correct tool for you.

As the go-to-market platform for Europe, Dealfront leads ZoomInfo competitors in 2024

When the question is ‘who are ZoomInfo competitors?’, the first one to spring to mind should be Dealfront. That’s because Dealfront simply gives you the best experience.

With Dealfront’s platform, you get high-quality data every time, which means rich insights into your prospects. And the more you know about your prospects, the easier it becomes to turn them into paying customers.

Plus, Dealfront puts data security first, as evidenced by our strict data regulation compliance protocols. You can trust Dealfront’s information for exactly this reason.

To experience the power of Dealfront for yourself, simply reach out and book a demo, or discuss a custom quote. It’s quick and easy!

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