Introducing Display Advertising

Discover how to use Promote to reach specific companies by leveraging firmographic data, creating tailored campaigns, and reducing wasted ad spend with IP-based targeting. Learn to build effective target lists, display ads directly to key audiences, and drive high-quality leads.

Video Transcript

Welcome to this guide on using Promote, Dealfront’s custom-built tool for programmatic B2B display advertising. In just a few steps, we’ll show you how Promote can help you reach the right companies with precision-targeted display ads, increasing brand visibility and driving higher-quality leads.

Most display advertising platforms are designed for B2C marketing, letting you target by criteria like age, location, or interests. But in B2B, you need a more refined approach — focusing on companies, industries, and other firmographic data instead.

That’s where Promote comes in. With this tool, you can target ads to specific companies. Imagine being able to choose the exact businesses you want to reach, displaying ads only to those relevant audiences.

Here’s how it works: start by building a target list using Dealfront’s data capabilities. You can filter companies based on industry, size, or even by those that have already visited your website through Leadfeeder. Another option is to import your own list of companies. Then, use this list to create campaigns tailored to your ideal B2B audience.

Through IP-based targeting, Promote displays your ads to these companies' employees while they’re online at work — even if they’re working remotely. This precision targeting reduces wasted impressions and maximizes your ad spend efficiency.

With Promote, your B2B marketing becomes streamlined. By targeting only the companies you want, you reduce wasted ad spend and reach the right audience more effectively. Say goodbye to low-quality leads and hello to focused, impactful display advertising.

So, start your journey with Promote and transform your B2B advertising. Thank you for watching!