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“Keep a constant guard over your perceptions... You're protecting your self-respect, trustworthiness, stability, peace of mind, and freedom from pain and fear. In short, your freedom.” - Epictetus
Your composure is your superpower.
Maintaining a steady demeanor protects your integrity, sharpens your decisions, and fosters creativity.
Think of Dwayne "The Rock" Johnson: his confidence and calm under pressure have been key to his success. For salespeople, the same is true. Staying composed helps you build stronger client relationships, handle objections with poise, and close deals effectively.
Even when challenges arise or emotions run high, remember that your steadiness inspires trust and demonstrates professionalism.
Guard your perceptions. A clear mind leads to clear outcomes.
Actionable tips:
- Remember that your perceptions shape your reality. If a deal falls through or a client is difficult, pause before reacting. Practise a quick moment of mindfulness: take a deep breath, acknowledge the situation, and then choose a calm response. This protects not just your peace of mind but also how others perceive your professionalism.
- A few minutes of daily meditation can help you reset and stay focused. Consider reading 10% Happier by Dan Harris. His journey into mindfulness shows how meditation can help manage stress and keep a cool head under pressure, skills that are invaluable in sales when you're juggling deadlines, quotas, and client expectations.
- Before every important client interaction, take 60 seconds to centre yourself. This could be through a short breathing exercise, a quick walk, or simply closing your eyes to focus on your breath.
- Take inspiration from The Power of Now by Eckhart Tolle. By staying present and focusing on the current moment, you’ll be better equipped to handle objections thoughtfully and stay composed even if things aren't going as planned.
Remember you will die.
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Disclaimer:
The Sales Stoic draws inspiration from the profound wisdom of Stoicism as presented in Ryan Holiday's "The Daily Stoic." As avid readers & fans, we deeply respect the work of Ryan Holiday, and acknowledge the significant impact of Stoic philosophy on our own approach to sales and life.
While The Sales Stoic applies the core principles of Stoicism to the unique challenges and opportunities faced by salespeople, it is an original work with its own distinct voice and focus. We aim to build upon the timeless wisdom of Stoicism to empower sales professionals with practical guidance and actionable insights for success in their careers and personal lives.
Jack Frimston
Co-Founder at We Have a Meeting
Zac Thompson
Co-Founder at We Have a Meeting
There's one thing in life that's extremely important to protect. Mmm, I always protect, I wear a... Yeah, yeah, it's not that. okay. It's more important than that. It's your mind. It's the 12th of February. Beautiful. So keep constant guard over your perceptions for it is no small thing you are protecting but your respect, trustworthiness and steadiness, peace of mind, freedom from pain and fear, in a word, your freedom.
for what would you sell these things? Okay, that was Epictetus discourses. Hustle culture is getting thrown around a lot that you have to work 18 hour days to be successful. There are some bosses that put high demand on their salespeople and they expect the world from them. I think it is really important. I'm not saying that you shouldn't maybe do a little bit of work outside of your expected hours.
I know that a lot of salespeople with their job is nine to five, they'll get in eight till six and they'll do that graph. And the best salespeople typically put a little bit more in than other people, because if you're like Kobe and you're getting up at three in the morning and going shooting hoops while everyone else is sleeping, you're probably going to be one of the greats. And that's what it takes to be a high performer. But I think there is something powerful about being able to switch off. And once the laptop goes down and you leave and you go home and you're
with your friends, your family, whatever it is, you don't need to be worrying about work. And especially in the B2B world, you shouldn't be worrying about kind of sales calls and prospects at eight, nine o'clock at night or replying to them. There was something that I do just before I get into the house. So I'll get home and I'll just take a moment and I'll just breathe in. And I know that I have to step into a new character when I get home. I'm a partner, I'm a father. I'm not the boss anymore. I'm not the businessman. I'm not the salesperson.
and need to switch off from them. And there was something that police officers used to do. And I've heard interviews that after being around crime scenes all day and looking at dead bodies, they would snap out a character and they knew that when they took that coat off and they put it on the hook and they'd shout something and they'd say something like, honey, I'm home and bang, they were back to being the father, back to being the family man. And they were no longer that character that they'd just played. So we all wear different hats in our life. And it's so important to switch off.
when we are outside of that role. What's your take on that? love it. I love it. I think I always think, I mean, I've got a commute to work and I think probably a lot of people listen to this have got commutes as well, but almost treating the commute as a, as an on switch on the way in and off switch on the way out. So the on switch being, I might listen to a podcast about maybe something that I'm trying to learn more about or get better at or something that I find.
interesting, but certainly that's going to start the brain firing, start thinking the right way before I get there and get the ideas flowing. But on the way out, it might be more, I'm going to listen to some music that I really like, or I'm going to maybe listen to something funny instead and just turn that off on the way home. And then by the time I get through the door, I lock the door, I come in and like you say, it's a very like, now I'm, now I'm dad and husband and we can forget that.
But I know a lot of people, I've worked with a lot of people who really struggle with that. And I've only ever worked in B2B. And we've said this before in B2B, it can wait. Yeah, it can wait. doesn't have to be let's work every hour. God, consent, especially when you're watching people who are sat with their families in the evening, going through spreadsheets. not only can spreadsheets be automated now, but they can wait. Like, what do you need to do that for now? What's the reason? And that's the question that you want to be.
asking yourself, I think in those moments, what is it that I'm trying to compensate for? What's the external thing I'm looking for? I'm trying to do that spreadsheet to someone says, wow, look at you working every hour God can send. Is it a signaling thing if you want people to see you as someone who worked hard? And if that is the case, why is that? There's this great thing that my wife always talks about around, there's a big difference between being busy and being productive. We all like to look how busy I am.
actually being productive 10th of all, that's something totally different. And sometimes there's so many things that you can do. then if you are working ridiculous hours, and this is something I struggled with in the early days of the business, I was working late nights, I was working weekend, but what was I actually doing? What was actually getting done? What was moving the needle? I just felt like I had to be doing lots, but actually I found that having that time to rest and recoup and protecting my peace of mind.
is so much more powerful. So when I'm in work zone, I'm like, right, let's go hard on this. And a lot of salespeople experience burnout. And I think especially when they're like new to a role, so the first three months they'll hit it so hard. And then all of a sudden I'm burning out. I can't come back from this. Like what, what, what do you see with salespeople kind of speeding ahead like a steam train? What, what, what,
What do you see and what can they be doing to kind of avoid that? Well, we're like any other sales team out there where you can see the live stats, can't you? What's happening, which is a great thing in a lot of ways. I can see the live stats, see what everyone's up to. But for new salespeople, they're saying, well, I'm going to do so much more output than they're going to do. Again, could be great, but high performance is about finding what you can do consistently, not what you can do sporadically. Yeah. So.
If I can then just I basically have these moments where I'm a quote unquote high performer. I'm doing more than everyone else, but I'm only doing it for two weeks and I'm having a week of feeling a bit burnt out. And then I might call in sick when I'm not really sick. This is a bit of a mental health. Then I come back and do it for two more weeks. I'm back up. but then I'm that week again. Actually, then you're borrowing all those different weeks from the year when it'd be easy to find the baseline of what.
Performance upside, optimal performance where you're doing things, you are moving the needle, but you can do it consistently, repeatedly, predictably. Yeah. I love that. And a piece of advice I'll give to salespeople and we give it to our own team is, do you know what mean? We're still at the start of the year. Look at your calendar for the year. Okay. What do I want to do? What do I want to achieve? And what are the blocks? What are the breaks? Typically I find that I start to feel burnt out around week five.
Okay. So the back in the week for I'm taking a day. Okay. Mid year. I'm taking a week. Like plan it out. Don't just wait for it to happen and then crash and burn plan out the year and no kind of have that self awareness and assess yourself and work on how do I make sure that I'm equipped for high performance. I've been Jack Frimston. I'm Zach Thompson. Remember you will die. We're going to need a bigger loaf.