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The Dealfront Digest is one of my main sources when it comes to relevant Marketing and Sales insights. A must-read for everyone in the industry!

Franziska Hör
CEO @ Bild.Sprache.
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Dealfront Digest - New Season, New Strategies: Your March Update
March 2025
Dealfront Digest - New Season, New Strategies: Your March Update
Hi Jamie,
The latest edition of Dealfront Digest is here to put a spring in your step, packed full of more insights! Dive into the world of sales and marketing and learn more about useful tools and how you can optimize your strategies.
Dealfront Blog: Stay up to date
8 Ways to Use Website Visitor Data to Enhance Your Prospecting
Discover eight ways to identify high-intent leads, qualify opportunities, and streamline outreach using visitor insights. Align sales and marketing, track company visits in real time, and focus on your best prospects.
Exclusive Insights & Expert Advice
Revive Lost Deals When Prospects Revisit Your Website
Uncover the best strategy to re-engage lost opportunities and turn past prospects into future wins. This play guides you to identify the perfect moment to reach out, reignite interest, and recover previously lost deals.
Revenue Insider #11 - To merge, or not to merge?
Join Kevin McIntyre, Chief Revenue Officer at Dealfront, as he takes you on the journey of merging two powerhouse companies. In this edition of Revenue Insider, Kevin reveals how combining web visitor intent data with B2B company intelligence has unlocked new growth opportunities.
Dealfront Stream: Tune in to exclusive series
Revenue Career Ladder
We just launched a brand-new series on Stream by Dealfront: Revenue Career Ladder! This series dives into the different career paths and journeys of revenue professionals: how they got started, the challenges they faced, and the key lessons that helped them climb the ladder. Watch now!
Expert tips: Podcasts & Webinars
Blame it on Marketing Podcast: Bonkers Budgets in Marketing with Jamie Pagan
In this episode of Blame It on Marketing, hosts Emma and Ruta get down to the nitty gritty with Dealfront’s own, Jamie Pagan, to take on the tough topic of marketing budgets. From navigating the tricky process of securing funding to tackling the friction between sales and marketing priorities, they explore the everyday challenges marketers face.
Events with Dealfront
FullFunnel Summit 25: March, 25-27th, 2025
Get your free ticket to this must-attend online event on pipeline growth, smarter targeting, and sales-marketing alignment. One session you won’t want to miss is "Fix Your Pipeline – Why Targeting, Not Volume, Wins in 2025" with Sam O’Brien, VP of Marketing at Dealfront, on March 26th from 3:00 PM to 4:00 PM MEZ. Sam shares why targeting the right accounts drives real growth, how to align sales and marketing, and how to shift from mass outreach to high-intent engagement.
Insights: What our customers achieved with Dealfront
How Contentoo boosted conversions and built a winning pipeline with Dealfront
Learn how Contentoo uses Dealfront's tools to reduce their deal closing time to under 60 days while accelerating their sales cycle significantly. They’ve also enhanced their outreach strategy, and integrated website visitor analytics into their strategy to gain valuable data-driven insights.
Talk soon 👋🏻
The Dealfront team
Dealfront Digest - Fall head over heels for February's highlights
February 2025
Dealfront Digest - Fall head over heels for February's highlights
Hi Jamie,
The latest edition of Dealfront Digest is here and packed full of insights! It might be a short month, but we’re not short-changing you! Dive into the world of sales and marketing in this jam-packed issue and learn more about useful tools and how you can optimize your strategies.
Dealfront Blog: Stay up to date
What are Trigger Events?
Ever wonder how to time your sales outreach perfectly? This article breaks down what trigger events are, why they matter, and how they can revolutionize your sales strategy. Learn how to leverage key moments like funding rounds or leadership changes to craft timely, personalized outreach that stands out.
Boost Your Marketing Strategy with Sales Intelligence Data
Enabling marketing teams with sales intelligence data can lead to higher quality audience targeting which ultimately drives business growth. Find out how marketing can use sales intelligence data to best effect.
Exclusive Insights & Expert Advice
Target Award Winning Companies
Learn how to target companies that recently won an award with our latest Play. Using this trigger event you can benefit from more targeted marketing and sales efforts, unlock opportunities for cross-selling and upselling, and learn how to reach out at the perfect moment.
Revenue Insider #10 - Strategic Forecasting as a Core Challenge
Catch up on the latest from Dealfront’s CRO, Kevin McIntyre, as he explores the relationship between the CRO and RevOps and how the collaboration needed in this relationship can drive both immediate revenue growth and long-term success.
Dealfront Stream: Tune in to exclusive series
The Sales Stoic
February’s Stoic meditations are focused on the theme of resilience and inner strength. This month join Jack and Zack to explore how you can develop your emotional resilience, maintain composure in challenging situations, and strengthen your inner resolve against external pressures.
All B2B Marketing - How to run your first ABM campaign
Join Sanjana Murali in conversation with Declan Mulkeen, CMO of StrategicABM and trusted ABM advisor to top B2B tech brands. As the host of the Let’s Talk ABM podcast, Declan brings his passion and expertise to the table, sharing actionable insights to help you master account-based marketing.
Growth Machines - Using in-app messaging for tailored user experiences
In this episode of Growth Machines, host Vincent Jong sits down with Todd Olson, co-founder and CEO of Pendo to explore the powerful PLG strategies used by businesses of all sizes, from startups to global enterprises. Tune in to learn about personalized onboarding flows, smart go-tomarket tactics, and how AI-driven campaigns can boost user engagement and retention.
Revenue Career Ladder
There’s even more coming to Stream by Dealfront over the coming weeks and months. Next to launch will be a brand new series, Revenue Career Ladder, hosted by Dealfront’s very own Jamie Pagan. Keep your eyes peeled for this one if you’re interested in taking the next step in your career, or are looking for inspiration for a change and a new challenge!
Talk soon 👋🏻
The Dealfront team
Dealfront Digest - Fuel your New Year momentum!
January 2025
Dealfront Digest - Fuel your New Year momentum!

Hi Jamie,
The first Dealfront Digest of 2025 has landed, and we’re kicking off the year with a bang! Start your January strong with fresh insights, sales and marketing tips, and all the tools you need to crush your goals this year. So join us as we toast a new year, new wins, and make 2025 your best year yet!
Introducing Stream: Exclusive series on demand
2025 is here, and so is Stream, our shiny new platform that’s a little like Netflix meets YouTube, but tailored for professionals like you.
Whether you're hustling in sales, dreaming big in marketing, or looking for a fresh perspective on work and life, Stream has something for you.
To kick-off with, we’ve got three binge-worthy series for you:
The Sales Stoic: think ancient wisdom, modern sales strategies, and a splash of humor.
All about B2B Marketing: plenty of insights to help you outsmart the competition and build unforgettable campaigns.
Growth Machines: want to know the secrets behind scaling businesses? We’ve got them here!
And this is just the start. Coming later this year, we’ll introduce more series, including Revenue Career Ladder, packed with practical and unexpected advice for climbing to the top, as well as loads more can’t-miss sales content.
Entertainment, education, and inspiration, Stream delivers it all. So, grab your laptop and get ready to power up your career like never before.
🚀 Stream launched January 1st, so if you haven’t checked it out yet, go now!
Talk soon 👋🏻
The Dealfront team
Dealfront Digest - Wrapping up the year in style! 🎅🏽
December 2024
Dealfront Digest - Wrapping up the year in style! 🎅🏽

Hi Jamie,
You might’ve heard whispers that we’ve been working hard to bring something new your way… and now it’s here!
Say goodbye to guesswork - Playbooks are here
Whether you're looking to uncover your Total Addressable Market, define your Ideal Custom Profile, or spot companies signaling buying intent, these Playbooks provide actionable strategi to sharpen your focus and drive results.
Are you missing high-value prospects by targeting too broadly?
Do you know which companies are signaling their readiness to buy?
"These Playbooks are a game-changer for modern prospecting strategies." - Sam O’Brien, VP of Marketing at Dealfront

The first three Playbooks are now live and are here to help you:
Identify your TAM – Unlock your market's full potential and prioritize the right opportunities by understanding your Total Addressable Market.
Define your ICP – Pinpoint your perfect-fit customers so you can focus on prospects likely to convert, and drive better results.
Spot intent signals – Identify and unlock the ability to act on real buying signals at the very first sign of intent to stay ahead of the competition.
Plus, we’ve got plenty more on the way! And just like these, our upcoming Plays will also help you streamline areas of your work for improved efficiency and success.
Think of Playbooks as your go-to guide for tackling the most challenging aspects of sales and marketing. They’re packed with actionable strategies, expert insights, and step-by-step advice tailored to help you work smarter, not harder.
So, no matter whether you’re refining your targeting, spotting buying signals, or building strong pipelines, our Playbooks will take all the guesswork out of the equation, so you can focus on what really matters: closing deals and driving growth.
Talk soon 👋🏻
The Dealfront team
Dealfront Digest - Your Sales and Marketing Insights
December 2024
Dealfront Digest - Your Sales and Marketing Insights
Hi Jamie,
The latest edition of Dealfront Digest is here and we’re wrapping up the year with a stocking full of insights! Learn more about useful tools and how you can optimize your strategies as we toast to a successful year and look ahead to 2025.
Dealfront Blog: Stay up to date
End-of-Year Sales Strategy: Prioritizing Key Accounts
For many companies, closing the year strong can make all the difference, not only for hitting goals but for setting the tone for next year.
Creative Ways to Find New Prospects Faster
Uncover innovative ways to accelerate your prospecting and fill your pipeline with high-potential leads.
Exclusive Insights & Expert Advice
Stream by Dealfront
Stream is our next-gen, Netflix-style streaming platform for professionals and businesses focused on learning, growing, and excelling in their field. Launching January 1st!
The Sales Stoic
Daily doses of inspiration, philosophy, and practical advice brought to you by thought leaders Jack Frimston and Zac Thompson, to help you overcome the challenges of sales with clarity, confidence, and integrity.
Revenue Insider #7 - Company vs Person Website Visitor Identification
Join Dealfront's CRO, Kevin McIntyre, as he explores the benefits of focusing on company-level website visitor identification over person-level insights. Kevin highlights how this approach drives scalable, compliant, and impactful marketing and sales strategies.
Insights: What our customers achieved with Dealfront
How SuperOffice boosts B2B sales with Dealfront
Faster and better informed: This is the result of the collaboration between SuperOffice and Dealfront. Learn how their sales, marketing and support teams save up to 70% research time and enhance their performance with Dealfront.
Unlocking Success: How Leadfeeder by Dealfront Drives 75% of Actito's Sales
Find out how Actito are identifying new prospects daily and how their SDRs are making the right connections at the right time with Leadfeeder by Dealfront.
Well, that’s a wrap for this month, and the year! So, as you deck the halls and rock around the Christmas tree, don’t forget to keep optimizing those strategies. Wishing you a season full of joy, success, and maybe even a few extra deals under the tree.
And for one final little Christmas gift, we had a word with the man of the hour and he’s shared a few words to help guide you through these final weeks of the year! See you in 2025!

Talk soon 👋🏻
The Dealfront team