The Sales Stoic

February 21st - Be Careful What You Wish For

7 min

“Remember, it’s not just the pursuit of wealth or status that can trap and control us, but also the craving for peace, leisure, travel, and learning. It doesn't matter what the external goal is, the value we place on it subjugates us to another.” - Epictetus

It's not just the pursuit of wealth or status that can trap us; our craving for peace, leisure, or learning can have the same effect.

When we place too much value on anything, it controls us, and our happiness becomes dependent on external factors.

In sales, the pressure to close big deals, hit targets, or earn bonuses can overwhelm us. Even the desire for promotions or recognition can add unnecessary stress.

The key is to focus on the process itself, not just the outcome.

By enjoying the journey and not letting external goals dictate your happiness, you’ll find greater satisfaction in your work and stay focused on what truly matters.

Actionable tips:

  • Instead of constantly chasing the end result, hone your daily habits. Perfect your pitch, refine your follow-ups, and stay consistent in your outreach. The results will follow when the process is strong.
  • You can’t control how a prospect will respond, but you can control how prepared you are. Invest in preparation and adaptability rather than being fixated on the result.
  • Set goals, but don’t allow them to dominate your emotional state. Whether or not you achieve them should not determine your sense of worth.

Remember you will die.

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Connect with We Have a Meeting: LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/ Website: https://www.wehaveameeting.com/

Disclaimer:

The Sales Stoic draws inspiration from the profound wisdom of Stoicism as presented in Ryan Holiday's "The Daily Stoic." As avid readers & fans, we deeply respect the work of Ryan Holiday, and acknowledge the significant impact of Stoic philosophy on our own approach to sales and life.

While The Sales Stoic applies the core principles of Stoicism to the unique challenges and opportunities faced by salespeople, it is an original work with its own distinct voice and focus. We aim to build upon the timeless wisdom of Stoicism to empower sales professionals with practical guidance and actionable insights for success in their careers and personal lives.

  • Jack Frimston

    Jack Frimston

    Co-Founder at We Have a Meeting

  • Zac Thompson

    Zac Thompson

    Co-Founder at We Have a Meeting

It's the 21st of February. Nice to meet you. I'm Zach. Yes, I am. I'm to hit you with something today from our old friend. Epic, epic, epic, Teeters. Wow. That could have been the theme tune to a naughty kid show. You'd like that, wouldn't you? Remember that it's not only the desire for wealth and position that debases and subjugates us, but also the desire for peace, leisure, travel and learning. It doesn't matter what the external thing is, the value we place on it subjugates us to another. Where our heart is set, there our impediment lies. Aren't you glad you didn't read that one? I'm so grateful that you read that one. Some nice words in there. Thank you. I'll be reading with my 10 month year old later. So that makes me think about...

a little old phrase called the grass is greener on the other side. And I think most salespeople can probably relate to this. you're in a job, you, it probably isn't what you thought it would be. Do you feel like there's something better out there and you daydream about what that could be. But I think that you have to remember that if you're going to stay in sales, sales is going to be hard wherever you go. There are, there are companies that probably offer better culture and that you might be a better culture fit in. But if you think that moving to a new company where there's a promise of more money or an opportunity to do less grunt work, like I typically find that if it sounds too good to be true, it probably is. So you just have to sit and qualify inbound leads all day. Well, what does that actually look like? Do you know what mean? Yeah, exactly. And I think what we've done almost starting off as freelance selling.

machines for different businesses, different hat every single day. Other people have tried that as the last ditch attempt to, well, maybe if I just was my own boss selling as a freelancer, this would solve the problem. They've tried it and gone, no, no, it's not that. No, I'm the problem. I'm the problem. What's the common denominator? If you're constantly in relationships that break down at the same kind of time for the same kind of reasons.

What's the common denominator? It's you. If you're often working for businesses in leadership that fail, could it be the result of your leadership has made it fail? Yeah. It's an uncomfortable conversation to have, isn't it? What did I do? But if you start to have those conversations with yourself, you end up arriving at things that you can actually change and are in your control rather than looking always at external blame. If you can have that kind of wake up call and you go, actually, I'm not very nice to be around or actually I'm...

I'm too, I'm rude at point and you can, you can just because I hate the whole, I am the way I am. You know, I always think of Gemma Collins saying that, well, like if you don't love me like I am just like, whatever I am that way. And it's like, well, yeah, but I think it's so arrogant to just be like, that's the way it is. And that's the way you have to accept it because that's also not life. Like people change throughout life. we're actually in terms of like cells, I think we are our skin cells change every seven years. So the person that you were 10 years ago is completely different now, like physically and mentally. So to just say you have to accept me, if there's something that is having a knock on effect to your exterior life, like just change it. I think it's a, it's an interesting one, isn't it? And also we can look at this from another angle, can't we? What do think the other angle is?

I think the other angle rhymed with Duda. Duda? Duda. Tell me. The Buddha? The Buddha. Yes. So the Buddha had a belief that is true. It's tried. It's tested. It's so... it's like smelling fresh grass in the morning, isn't it? Oopsie daisy. Its attachment is the root of all misery. having an attachment to...

the big goal, I'm gonna hit the big goal and my entire worth is wrapped around that. If that's then taken away from me and I lose that source of identity, that source of attachment, then what am I left with? Yeah. You hear it a lot of the time that people spend decades climbing a mountain only to get to the top to realize they've been climbing the wrong mountain. Wow. What do you mean? So the attachment is the goal.

And the goal could be the Rolex or selling the business or achieving X. You spend all your life or a decade or some deep amount of time and then you realize you're not happy anyway. That wasn't that wasn't the thing. I was thinking of a physical mountain. I thought you would have for somebody that I would class as cleverish. I thought you would have got it from the mountain. hey, yeah, it's it's an interesting one, isn't it? And I think a lot of our self worth tends to be attached to.

what we do, not who we are. So it might be the results. It might be the, I'm the guy who gets the deals and I'm the guy who hits target. I'm top biller. I'm president's club. That's who I am. That's where my whole self-worth is tied to. But it's a, it's a slightly morbid topic, but often when people take their own lives, it's a loss of status. But the status is again, from that idea of attachment. I'm the sales director of the award-winning software company. Now I've just been made redundant and I'm not that anymore. There's often that hard dance between, where is my worth? Who am I now? Because you're attached to what you do, not who you are. You know, I spent some time with the monks in the monastery. learned some brilliant things that they don't use money, OK, because there's no attachment to money because they're trying to, like you say, play the status game. They're trying to remove that.

But he, one of the guys I was chatting with, he was like very honest about it. But he said, what you tend to find is new monks that come in is they start to find an attachment to the bowl. So they have little possessions, but like their robe or the bowl that they have, go, I'm attached to this and it's quite important to me. And actually, why has he got a bigger bowl than me? why does his bowl, why is his bowl cleaner? Or why does he have fancy buttons on his robe? as human beings, we are naturally just

attached and it's about removing that attachment to be at peace with oneself. Beautiful. I've been Jack Frimston. I've been Zack Thompson. Remember your die. Get out of my classroom you swine.

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